{"id":10587,"date":"2026-01-29T05:58:21","date_gmt":"2026-01-29T05:58:21","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=10587"},"modified":"2026-01-29T10:06:04","modified_gmt":"2026-01-29T10:06:04","slug":"issue-95-getting-your-house-in-order","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/","title":{"rendered":"Issue 95 – Getting Your House In Order"},"content":{"rendered":"
<\/div>\n

<\/div><\/div><\/div>
\n

Getting Your House In Order<\/h2>
<\/div><\/div><\/div>
\n

You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn’t just IT housekeeping, it\u2019s a primary value driver.<\/span><\/p>\n

Once addressed, and to extend the analogy, proprietary data and models is your home advantage. These themes are at the centre of our <\/span>two-part series with Unofficial Partner on the application of AI in sport<\/span><\/a>.\u00a0 In it, our Head of TFG Labs Andy Shora talks about how \u201cevery organisation that’s building with AI tools is realising that they need to get their house in order.\u201d<\/span><\/p>\n

This principle applies to all organisations across sports, and is a particular challenge in the attention economy. <\/span>Earning the right to a fan\u2019s attention<\/span><\/a> through telling compelling stories is increasingly challenging using the traditional model of human editorial manually interfacing with legacy tech infrastructure.<\/span><\/p>\n<\/div><\/section>
\n

<\/span><\/span><\/div>
\n

By\u00a0Will Wright<\/span><\/strong><\/span>
\nSenior Consultant<\/em><\/p>\n<\/div><\/section>
\n

<\/div><\/div><\/div><\/p><\/div>
<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

You wouldn\u2019t build a 60,000 seat stadium on a foundation…<\/p>\n","protected":false},"author":17,"featured_media":10588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"\nIssue 95 - Getting Your House In Order - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue 95 - Getting Your House In Order - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T05:58:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T10:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2026\/01\/The-Gauge_Website-tiles-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1233\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rielli Portegys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rielli Portegys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\"},\"author\":{\"name\":\"Rielli Portegys\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5\"},\"headline\":\"Issue 95 – Getting Your House In Order\",\"datePublished\":\"2026-01-29T05:58:21+00:00\",\"dateModified\":\"2026-01-29T10:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"articleSection\":[\"The Gauge\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\",\"name\":\"Issue 95 - Getting Your House In Order - Twenty First Group Limited\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\"},\"datePublished\":\"2026-01-29T05:58:21+00:00\",\"dateModified\":\"2026-01-29T10:06:04+00:00\",\"description\":\"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"name\":\"Twenty First Group Limited\",\"description\":\"Shaping the future through predictive insights and strategy.\",\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\",\"name\":\"Twenty First Group Limited\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"contentUrl\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"width\":512,\"height\":512,\"caption\":\"Twenty First Group Limited\"},\"image\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/TwentyFirstGrp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5\",\"name\":\"Rielli Portegys\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue 95 - Getting Your House In Order - Twenty First Group Limited","description":"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/","og_locale":"en_GB","og_type":"article","og_title":"Issue 95 - Getting Your House In Order - Twenty First Group Limited","og_description":"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.","og_url":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/","og_site_name":"Twenty First Group Limited","article_published_time":"2026-01-29T05:58:21+00:00","article_modified_time":"2026-01-29T10:06:04+00:00","og_image":[{"width":1233,"height":1000,"url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2026\/01\/The-Gauge_Website-tiles-1-1.jpg","type":"image\/jpeg"}],"author":"Rielli Portegys","twitter_card":"summary_large_image","twitter_creator":"@TwentyFirstGrp","twitter_site":"@TwentyFirstGrp","twitter_misc":{"Written by":"Rielli Portegys","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/#article","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/"},"author":{"name":"Rielli Portegys","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5"},"headline":"Issue 95 – Getting Your House In Order","datePublished":"2026-01-29T05:58:21+00:00","dateModified":"2026-01-29T10:06:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/"},"wordCount":913,"publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"articleSection":["The Gauge"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/","url":"https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/","name":"Issue 95 - Getting Your House In Order - Twenty First Group Limited","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/#website"},"datePublished":"2026-01-29T05:58:21+00:00","dateModified":"2026-01-29T10:06:04+00:00","description":"You wouldn\u2019t build a 60,000 seat stadium on a foundation of sand. Yet, under the hood of many sports organisations sophisticated AI ambitions rest on crumbling legacy stacks. Fixing the fundamentals isn't just IT housekeeping, it\u2019s a primary value driver.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twentyfirstgroup.com\/issue-95-getting-your-house-in-order\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.twentyfirstgroup.com\/#website","url":"https:\/\/www.twentyfirstgroup.com\/","name":"Twenty First Group Limited","description":"Shaping the future through predictive insights and strategy.","publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.twentyfirstgroup.com\/#organization","name":"Twenty First Group Limited","url":"https:\/\/www.twentyfirstgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","contentUrl":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","width":512,"height":512,"caption":"Twenty First Group Limited"},"image":{"@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/TwentyFirstGrp"]},{"@type":"Person","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5","name":"Rielli Portegys"}]}},"_links":{"self":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/10587"}],"collection":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/comments?post=10587"}],"version-history":[{"count":3,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/10587\/revisions"}],"predecessor-version":[{"id":10590,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/10587\/revisions\/10590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media\/10588"}],"wp:attachment":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media?parent=10587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/categories?post=10587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/tags?post=10587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}