{"id":281,"date":"2021-01-07T09:51:13","date_gmt":"2021-01-07T09:51:13","guid":{"rendered":"https:\/\/tfg.21stclub.com\/?page_id=281"},"modified":"2021-04-27T13:46:57","modified_gmt":"2021-04-27T12:46:57","slug":"purpose","status":"publish","type":"page","link":"https:\/\/www.twentyfirstgroup.com\/about\/purpose\/","title":{"rendered":"Purpose"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  av-hide-on-mobile  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_four_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_four_fifth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_one_fifth  avia-builder-el-last  \" style='border-radius:0px; '><p><div class=\"av_dot_section \" ><div class='avia_dot  ' >&bull;<\/div><\/div><br \/>\n<div  style='padding-bottom:0px; margin-top:20px; font-size:100px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-4  el_after_av_dot  el_before_av_hr  av-inherit-size '><h1 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-60'  itemprop=\"headline\"  >Shape tomorrow<br \/>\n<span style=\"color: #326feb;\"> (today)<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/span><\/p>\n<p><div  style='height:20px' class='hr hr-invisible  av-desktop-hide av-medium-hide  avia-builder-el-5  el_after_av_heading  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color  av-mini-font-size-overwrite av-mini-font-size-20'  style='font-size:30px; color:#000000; '  itemprop=\"text\" ><p><strong>We love sport<\/strong> and recognise the extraordinary impact it can have on people\u2019s lives. That&#8217;s why we are working with our forward-thinking partners to drive sporting success and ignite the passion of fans. Together, we&#8217;re on a mission to make a lasting, positive impact in sport.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-7  el_after_av_section  el_before_av_section   av-mini-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  av-animated-generic left-to-right  avia-full-stretch flex_column_div first  avia-builder-el-8  avia-builder-el-no-sibling  \" style='background:url(https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/03\/Mood-Video-Cover_purpose.jpg) center center no-repeat ; padding:299px 0px 299px 0px ; border-radius:20px 20px 20px 0px ; '><p><div  style='height:20px' class='hr hr-invisible  av-desktop-hide av-medium-hide  avia-builder-el-9  el_before_av_font_icon  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#ffffff; border-color:#ffffff;\"><a href='https:\/\/vimeo.com\/530345000'   class='av-icon-char' style='font-size:40px;line-height:40px;width:40px;' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' ><\/a><\/span><br \/>\n<div  style='height:20px' class='hr hr-invisible  av-desktop-hide av-medium-hide  avia-builder-el-11  el_after_av_font_icon  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='mobilevideo'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-12  el_after_av_section  el_before_av_section  mobile-reverse-column  av-desktop-hide av-medium-hide av-small-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic left-to-right  avia-full-stretch flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-13  avia-builder-el-no-sibling  \" style='background:url(https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/03\/Mood-Video-Cover_purpose.jpg) center center no-repeat ; border-radius:20px 20px 20px 0px ; '><p><div  style='height:20px' class='hr hr-invisible  av-desktop-hide av-medium-hide  avia-builder-el-14  el_before_av_font_icon  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#ffffff; border-color:#ffffff;\"><a href='https:\/\/vimeo.com\/530345000'   class='av-icon-char' style='font-size:40px;line-height:40px;width:40px;' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' ><\/a><\/span><br \/>\n<div  style='height:20px' class='hr hr-invisible  av-desktop-hide av-medium-hide  avia-builder-el-16  el_after_av_font_icon  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-17  el_after_av_section  el_before_av_section   av-small-hide av-mini-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><p><div class=\"av_dot_section \" ><div class='avia_dot  ' >&bull;<\/div><\/div><br \/>\n<div  style='padding-bottom:10px; margin-top:20px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-20  el_after_av_dot  el_before_av_textblock  '><h2 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-40'  itemprop=\"headline\"  >Since 2013<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Founded in 2013, our original focus was football (21st Club) and golf (15th Club). We are now adapting our know-how to other sports. In 2021 we became\u00a0<strong>Twenty First Group <\/strong>&#8211; global leaders in B2B sports intelligence.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><div  class='av-horizontal-gallery av-horizontal-gallery-large-gap av-horizontal-gallery--effect av-horizontal-gallery-1  avia-builder-el-23  avia-builder-el-no-sibling  av-control-default '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"   ><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide av-horizontal-gallery-prev' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next <\/a><\/div><div class='av-horizontal-gallery-inner' style='padding-bottom:50%' data-av-height='50'><div class='av-horizontal-gallery-slider'><div class='av-horizontal-gallery-wrap noHover'><img decoding=\"async\" class='wp-image-3403 avia-img-lazy-loading-not-3403 av-horizontal-gallery-img' width=\"259\" height=\"347\" src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/03\/admin-ajax-7-copy.png\" title='admin-ajax (7) copy' alt='' srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/03\/admin-ajax-7-copy.png 259w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/03\/admin-ajax-7-copy-224x300.png 224w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/div><div class='av-horizontal-gallery-wrap noHover'><img decoding=\"async\" class='wp-image-408 avia-img-lazy-loading-not-408 av-horizontal-gallery-img' width=\"259\" height=\"347\" src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2015.png\" title='why-2015' alt='' srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2015.png 259w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2015-224x300.png 224w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/div><div class='av-horizontal-gallery-wrap noHover'><img decoding=\"async\" class='wp-image-407 avia-img-lazy-loading-not-407 av-horizontal-gallery-img' width=\"259\" height=\"347\" src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2013.png\" title='why-2013' alt='' srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2013.png 259w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/01\/why-2013-224x300.png 224w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-24  el_after_av_section  el_before_av_section   av-desktop-hide av-medium-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-25  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div class=\"av_dot_section \" ><div class='avia_dot  ' >&bull;<\/div><\/div><br \/>\n<div  style='padding-bottom:10px; margin-top:20px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-27  el_after_av_dot  el_before_av_textblock  '><h2 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-40'  itemprop=\"headline\"  >Since 2013<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Founded in 2013, our original focus was football (21st Club) and golf (15th Club). We are now adapting our know-how to other sports. In 2021 we became\u00a0<strong>Twenty First Group <\/strong>&#8211; global leaders in B2B sports intelligence.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-29  el_after_av_section  el_before_av_hr   av-small-hide av-mini-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-30  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-31  avia-builder-el-no-sibling  red-glow avia-align-right '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-2780 avia-img-lazy-loading-not-2780 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy.jpg\" alt='' title='How we show up copy' height=\"816\" width=\"1096\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy.jpg 1096w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-300x223.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-1030x767.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-768x572.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-705x525.jpg 705w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><p><div class=\"av_dot_section \" ><div class='avia_dot  ' >&bull;<\/div><\/div><br \/>\n<div  style='padding-bottom:10px; margin-top:20px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-34  el_after_av_dot  el_before_av_textblock  '><h2 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-40'  itemprop=\"headline\"  >How we show up<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>To do the best job for you, we demand a lot of our people.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-36  el_after_av_textblock  avia-builder-el-last ' ><a href='https:\/\/www.twentyfirstgroup.com\/about\/values\/'  class='avia-button  avia-color-dark   avia-icon_select-yes-right-icon avia-size-large avia-position-left '   ><span class='avia_iconbox_title' >Our Values<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'><\/p>\n<div  style='height:100px' class='hr hr-invisible  av-small-hide av-mini-hide  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-38  el_after_av_hr  avia-builder-el-last   av-desktop-hide av-medium-hide container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-39  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div class=\"av_dot_section \" ><div class='avia_dot  ' >&bull;<\/div><\/div><br \/>\n<div  style='padding-bottom:20px; margin-top:20px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-41  el_after_av_dot  el_before_av_image  '><h2 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-40'  itemprop=\"headline\"  >How we show up<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-42  el_after_av_heading  el_before_av_hr  red-glow avia-align-right '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-2780 avia-img-lazy-loading-not-2780 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy.jpg\" alt='' title='How we show up copy' height=\"816\" width=\"1096\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy.jpg 1096w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-300x223.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-1030x767.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-768x572.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/How-we-show-up-copy-705x525.jpg 705w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>To do the best job for you, we demand a lot of our people.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-45  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/www.twentyfirstgroup.com\/about\/values\/'  class='avia-button  avia-color-dark   avia-icon_select-yes-right-icon avia-size-large avia-position-left '   ><span class='avia_iconbox_title' >Our Values<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-46  el_after_av_button  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-281'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purpose - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"Why we exist - to help our client shape tomorrow, today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/about\/purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpose - 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