{"id":5069,"date":"2021-04-16T14:51:41","date_gmt":"2021-04-16T13:51:41","guid":{"rendered":"https:\/\/tfg.21stclub.com\/?post_type=portfolio&p=5069"},"modified":"2025-05-14T05:33:32","modified_gmt":"2025-05-14T04:33:32","slug":"danny-willettthe-masters","status":"publish","type":"portfolio","link":"https:\/\/www.twentyfirstgroup.com\/portfolio-item\/danny-willettthe-masters\/","title":{"rendered":"Danny Willett<\/b>
The Masters"},"content":{"rendered":"
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Course
\nStrategy<\/span><\/h1>
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Helping Danny win the 2016 Masters at Augusta <\/h2>
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Challenge<\/h2>
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To help Danny Willett and his caddie get ready for The Masters. Despite being ranked 20<\/span>th<\/span> in the world, few gave Willett a chance. There was very little preparation time, as his wife had just given birth to their first son. Danny had yet to win a major and had finished 38<\/span>th<\/span> the previous year, his first Masters appearance. Before the first stroke had been made, bookmakers were offering odds as long as 125\/1 on Danny Willett slipping on the famous green jacket.<\/span><\/p>\n<\/div><\/section><\/p><\/div>

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\u201cThanks to 15th Club helping me and Smartie prep better for course strategy this week!!!\u201d<\/span><\/p>\n<\/div><\/div>

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Danny Willett<\/strong>2016 Masters Champion<\/span><\/div><\/div><\/div><\/div>\n<\/section><\/div><\/div>

Solution<\/h2>
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Our strategy and data science teams worked quickly to create a bespoke course strategy that took into account the unique characteristics of the course and Danny\u2019s playing strengths. This strategy enabled Danny and his then caddie, Jonathan Smart, to get ahead of the field by plotting an optimised route around Augusta.<\/span><\/p>\n

He used our intelligence tool, \u201cWaggle\u201d, to help improve his decision-making on the course – e.g. whether to lay up or go for the green on Par 5\u2019s.<\/span><\/p>\n<\/div><\/section><\/p><\/div>

Impact<\/h2>
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As the leader Jordan Spieth faltered on the back 9 of the final round, Willett remained poised under the mounting pressure. He shot an incredibly-calm, bogey-free, final round of 67 and became only the second Englishman to win the Masters \u2013 the first for 20 years.<\/span><\/p>\n<\/div><\/section><\/p><\/div>

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\u201cThanks to 15th Club helping me and Smartie prep better for course strategy this week!!!\u201d<\/span><\/p>\n<\/div><\/div>

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Danny Willett<\/strong>2016 Masters Champion<\/span><\/div><\/div><\/div><\/div>\n<\/section><\/div><\/div><\/div><\/div><\/main><\/div><\/div>