{"id":6254,"date":"2021-06-21T14:25:17","date_gmt":"2021-06-21T13:25:17","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=6254"},"modified":"2022-11-21T12:11:52","modified_gmt":"2022-11-21T12:11:52","slug":"three-sets-mean-serena-not-novak-is-the-goat","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/three-sets-mean-serena-not-novak-is-the-goat\/","title":{"rendered":"Jeopardy where it counts: how the competition format can grow tennis\u2019 commercial value"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jeopardy where it counts: how the competition format can grow tennis\u2019 commercial value<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Ben Marlow &amp; Omar Chaudhuri<\/strong><\/h3>\n<hr \/>\n<h3>June 21, 2021<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-9  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7726 avia-img-lazy-loading-not-7726 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-1030x649.jpg\" alt='' title='Day Eleven: The Championships - Wimbledon 2022' height=\"649\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-1030x649.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-300x189.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-768x484.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-1536x968.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-2048x1291.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-1500x946.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/GettyImages-1407333309-705x444.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-10  el_after_av_image  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/three-sets-mean-serena-not-novak-is-the-goat\/&#038;t=Jeopardy%20where%20it%20counts%3A%20how%20the%20competition%20format%20can%20grow%20tennis%E2%80%99%20commercial%20value' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Jeopardy%20where%20it%20counts%3A%20how%20the%20competition%20format%20can%20grow%20tennis%E2%80%99%20commercial%20value&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=6254' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Jeopardy%20where%20it%20counts%3A%20how%20the%20competition%20format%20can%20grow%20tennis%E2%80%99%20commercial%20value&#038;url=https:\/\/www.twentyfirstgroup.com\/three-sets-mean-serena-not-novak-is-the-goat\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Novak Djokovic lifting <\/span><em><span style=\"font-weight: 400;\">La Coupe des Mousquetaires<\/span><\/em><span style=\"font-weight: 400;\"> following his epic five set victory over Stefanos Tsitsipas in the final of the French Open felt like a coronation for the greatest player of all time.\u00a0 And coming back from the brink &#8211; two sets to love down against the inspired Greek &#8211; to prevail in the Championship match was not even his biggest achievement of the week.\u00a0 Taming 13-time champion Rafael Nadal in the semi-final was generally considered the finer accomplishment such was the quality of the match and the Spaniard\u2019s dominance on clay.\u00a0 With 19 Grand Slam titles, Djokovic is one behind the other giants of the era, Roger Federer and Nadal himself, but with age on his side and as the only man with two Grand Slam titles across each surface, it is likely that he\u2019ll be formally crowned the GOAT once he hangs up his racket for good.\u00a0 But Serena Williams, the undisputed champion of the modern women\u2019s game, is perhaps more deserving of that crown and because of, not despite, her 23 (and counting) grand slam titles having been won over three sets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Twenty First Group, we believe that <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/eye-on-the-ball-how-sporting-success-unlocks-commercial-value\/\"><span style=\"font-weight: 400;\">sport is most compelling when it consistently delivers quality, jeopardy and connection<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Men\u2019s tennis in the modern era is a fine example.\u00a0 The \u2018big three\u2019 are among the highest quality exponents of their craft across any sport, their catalogue of dazzling duels have kept fans on the edge of their seats for more than a decade &#8211; Nadal and Federer\u2019s <em>magnum opus<\/em> in the 2008 Wimbledon Final perhaps stands the tallest among giants &#8211; while their success, contrasting styles and personalities have connected both them and the wider game of tennis to fans across the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, the accomplishments of Williams are generally not held in such high regard despite her having won more grand slam titles (23), partly because they have been won over three sets.\u00a0 It is generally accepted that any comparison between her 23 grand slams and Djokovic\u2019s 19 is not like-for-like.\u00a0 The usual argument, however, is that winning over 5 sets is the greater challenge, leading many to conclude that Djokovic\u2019s 19 are actually worth more than Williams\u2019 23.\u00a0 This is simply wrong.\u00a0 That Williams has won 23 slams over three sets is an argument in her favour.\u00a0 Yes, five sets is more tennis and is therefore more tiring, but it is actually easier for the strongest players to win over longer formats.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The logic behind this is simple &#8211; the longer the match the more likely it is that the best player will triumph.\u00a0 This is true of any sport.\u00a0 Manchester City are more likely to finish above Crystal Palace in a league football season than they are to win a one-off match.\u00a0 More time means more opportunity for quality to prevail, limiting randomness.\u00a0 This means that the five set format is more predictable, with the best players more likely to win.\u00a0 Based on our simulations, the best player is likely to win a five set tournament around 31% of the time, relative to 23% for the best player in a three set tournament.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that Williams has been the strongest player at the vast majority of tournaments that she has entered, playing over five sets would have suited her.\u00a0 To prove this, we used our <a href=\"https:\/\/www.twentyfirstgroup.com\/approach\/our-intelligence-engine\/\">Intelligence Engine<\/a> to simulate the performance of both Williams and Djokovic at every grand slam they played, but with the formats swapped (i.e. with women playing over five sets and men three).\u00a0 In this alternative reality, we estimate that Williams would have a total of 25.8 slams on average, while Djokovic would have only 17.1.\u00a0 The misconception that winning over three sets is easier acts as an inappropriate anchor on any appraisal of Williams\u2019 and her peers\u2019 claim to greatness.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-20  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-22  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6255 avia-img-lazy-loading-not-6255 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams.png\" alt='' title='expected_slams' height=\"1200\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams.png 1600w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-300x225.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-1030x773.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-768x576.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-1536x1152.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-1500x1125.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/expected_slams-705x529.png 705w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">That\u2019s not all. The three set format in the women\u2019s game has also limited the narrative value of Williams\u2019 success and therefore the connection that fans have with Williams and the women\u2019s game.\u00a0 The five set format adopted at the Grand Slams has allowed the titanic battles between the \u2018big three\u2019 of men\u2019s tennis to assume epic status &#8211; an opportunity not extended to Williams.\u00a0 Five set thrillers are thrilling, in part, because the effort required of the players gives the impression of higher stakes and greater uncertainty (jeopardy), and the duration of a five set match creates an ebb and flow that lends itself to better storytelling, growing fan fascination (connection).\u00a0 The shorter format has stymied the story-telling quality of Williams\u2019s great victories, meaning they stick less long in the memory, limiting the chances for her on-court brilliance to translate into compelling narratives and, therefore, connection with fans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has been exaggerated by the absence of a great rival to add further narrative value to her career, the prospect of which has also been undermined by the shorter format.\u00a0 The greater chance of upset in the early rounds means that the tournament\u2019s strongest players are less likely to meet in the final, limiting the chance for rivalries among the game\u2019s strongest players to develop over time.\u00a0 Our tournament simulations bare this out with the five set format producing a final between the tournament&#8217;s best players significantly more often than the three set format.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-28  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-30  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6256 avia-img-lazy-loading-not-6256 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final.png\" alt='' title='top_4_seeds_final' height=\"1200\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final.png 1600w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-300x225.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-1030x773.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-768x576.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-1536x1152.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-1500x1125.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/06\/top_4_seeds_final-705x529.png 705w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-31  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-33  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">This has played out in the development of the rivalry of the big three &#8211; the format having given them greater opportunity to meet when the stakes are highest;\u00a0 Djokovic has faced his three closest rivals (Federer, Nadal, and Murray) 40 times in Grand Slam semis and finals, compared to just 20 meetings between Williams and her most familiar competitors (her sister Venus, Victoria Azarenka, and Maria Sharapova) in the latter stages of the majors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This matters not just for fans &#8211; and the overall discussion of GOATness &#8211; but for commercial reasons too. Sponsors and broadcasters benefit from the development of stars and rivalries, and their progression deep into the meaningful stages of tournaments.\u00a0 For the format to hinder this in the women\u2019s game short-changes all parties. Instead, using the format to allocate jeopardy where it is most valuable &#8211; in the latter stages &#8211; would make sense from both a sporting and commercial perspective.\u00a0 The likelihood that the big players will reach the latter stages and have an epic, high-stakes battle when they meet has underpinned the golden age of men\u2019s tennis and the commercial growth that has followed.\u00a0 Women\u2019s tennis, and tennis more generally, has a significant opportunity to mine the rich seams of value that historic formats have kept from view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pertinent case in point, <\/span><i><span style=\"font-weight: 400;\">en route<\/span><\/i><span style=\"font-weight: 400;\"> to victory in this year\u2019s French Open Djokovic came back from two sets down twice. His having done so has been part of the narrative about his genius, his success founded on an unequalled resilience and desire to win.\u00a0 But were he playing over three sets, as Williams has her whole career, he would have been out in the fourth round depriving us of his battle-for-the-ages with Nadal in the semi-final and yet more evidence of his greatness.\u00a0 While his qualities are indisputable, he and his male contemporaries have benefitted from a competition format designed to reward their quality &#8211; a luxury not permitted to the best players in the women\u2019s game.\u00a0 With equality in prize money at the Grand Slams, perhaps it\u2019s also time for equality in format, and with it the opportunity for players of either sex to be considered the GOAT.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-35  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":7726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[53,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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