{"id":6531,"date":"2022-01-25T10:43:20","date_gmt":"2022-01-25T10:43:20","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=6531"},"modified":"2022-11-18T17:31:34","modified_gmt":"2022-11-18T17:31:34","slug":"teed-up-pga-tour-building-fan-connection-on-netflix","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/","title":{"rendered":"Teed up: PGA Tour building fan connection on Netflix"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Teed up: PGA Tour building fan connection on Netflix<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Dan Zelezinski<\/strong><\/h3>\n<hr \/>\n<h3>January 25, 2022<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-9  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7710 avia-img-lazy-loading-not-7710 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-scaled.jpg\" alt='' title='Waste Management Phoenix Open - Round Two' height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-300x200.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-1030x687.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-768x512.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-1536x1024.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-2048x1365.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-1500x1000.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-10  el_after_av_image  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/&#038;t=Teed%20up%3A%20PGA%20Tour%20building%20fan%20connection%20on%20Netflix' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Teed%20up%3A%20PGA%20Tour%20building%20fan%20connection%20on%20Netflix&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=6531' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Teed%20up%3A%20PGA%20Tour%20building%20fan%20connection%20on%20Netflix&#038;url=https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><b>PGA tour seeks to unlock value by engaging new audiences and deepening the fan connection with Netflix docuseries<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The fan experience, whether physical or digital, is the ultimate driver of every revenue stream that sports properties are seeking to exploit. A number of sporting organisations have leveraged sports docuseries to great effect. Manchester City, Tottenham, Arsenal and Juventus are among the football clubs to partner with Amazon\u2019s popular All or Nothing series in recent years, following in the footsteps of a host of NFL teams and the All Blacks. Now the PGA Tour has announced a partnership with Netflix to produce a behind the scenes golf docuseries. Netflix has also recently announced a deal with the ATP Tour, WTA Tour and ATP Media to produce a behind the scenes tennis documentary. What is driving this trend? Why has Netflix\u2019s F1 series \u2018Drive to Survive\u2019 proven to be so successful at grabbing new eyes and unlocking new value? What lessons can be learned?\u00a0<\/span><\/p>\n<p><b>You simply have to meet your (new) audience where they are.<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Covid-19 has taught us that we need to be flexible, and for rights holders, the past two years has dramatically accelerated some already concerning trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumption habits are rapidly changing and the fight for fan attention has never been more competitive. This has resulted in new business models, with the adoption of new technologies that can help rights holders and broadcasters successfully acquire, understand and monetise new users like never before. The end result is a growing number of incredibly well capitalised platforms that are primed to win in the attention grabbing stakes. Sports properties have to adapt their product and content offering, and find compelling partnership opportunities in this emerging landscape. This has been reflected by the news that the PGA Tour has secured extensions with Twitter, committing to creating exclusive content for Twitter\u2019s new live audio feature Twitter Spaces and SiriusXM, the PGA Tour\u2019s radio channel. These extensions further display the tour\u2019s commitment to proactively engaging with fans to build increased connection.\u00a0<\/span><\/p>\n<p><b>How docuseries impact and build fan connection &#8211; give them a \u201creason to care\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Docuseries provide fans with a different perspective and unique access, far beyond the snippets facilitated by social media. They get to see what goes on behind the scenes, the big picture, the story behind the goals, tackles, overtakes and putts. A more intimate narrative, revealing the \u2018human side\u2019 of entertainment products that have for the most part, focused exclusively on showtime after the whistle blows or the first tee shot struck, allows fans to relate and make a deeper connection with the sport, team, and players. The more connected and engaged fans become, the more likely they are to consume and unlock new revenue opportunities for sports properties and rights holders.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To gauge the potential impact Netflix\u2019s golf series could have for the PGA we can look at the effect that the \u2018Drive to Survive\u2019 docuseries has had on the popularity of Formula 1. In 2018 (the last season before the first season of \u2018Drive to Survive\u2019 aired) ESPN had an average audience in the US of 547,000 viewers per race. Across the 2021 season an average audience of 934,000 viewers per race watched F1 across ESPN\u2019s platforms, an increase of almost 71% over a three-year period.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is quite an impact in a potentially high growth and lucrative market that was perhaps previously disinterested in the sport. While it would be wrong to attribute this growth all to the launch of \u2018Drive to Survive\u2019 there appears to be a correlation that shouldn\u2019t be ignored. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 71% uplift in US F1 viewership is even more impressive when you consider the broader headwinds that many rightsholders experienced in this period. Compared with 2019, the 2020 ratings were down 51% for the NBA finals, 61% for the NHL finals, and 45% for the US Open (tennis).<\/span><\/p>\n<p><b>The benefits of increased fan connection<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Commercial success in sport is ultimately driven by the passion of fans \u2013 the number that follow and the extent to which they care. In the attention economy, where young fans have more demands on their time than ever before, sport must do all it can to remain relevant, requiring it to inspire, excite and engage fans in a way that makes them truly care.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Formula 1 as an example we can compare the commercial value of the growing US market and the more established UK market:<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-20  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-22  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6533 avia-img-lazy-loading-not-6533 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/f1_rightsv2.png\" alt='' title='f1_rightsv2' height=\"431\" width=\"739\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/f1_rightsv2.png 739w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/f1_rightsv2-300x175.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/f1_rightsv2-705x411.png 705w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Based on the above data it could be concluded that the US market is considerably undervalued compared to the UK. The vision and investment by the FIA to amplify the Drive to Survive series in such an undervalued region is likely to yield extraordinary dividends in the next rights cycle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The timing of the announcement from our friends at the <\/span><a href=\"https:\/\/www.pgatour.com\/statsreport\/2022\/01\/11\/the-rookies-who-will-make-a-splash-in-2022.html\"><span style=\"font-weight: 400;\">PGA Tour <\/span><\/a><span style=\"font-weight: 400;\">couldn\u2019t be better. From a participation perspective golf has enjoyed<\/span><a href=\"https:\/\/www.golfmonthly.com\/news\/golf-participation-numbers-reveal-huge-increase-despite-pandemic-234614\"> <span style=\"font-weight: 400;\">record growth <\/span><\/a><span style=\"font-weight: 400;\">over the last couple of years &#8211; one of the limited activities permissible during the peak of the coronavirus pandemic. According to the<\/span><a href=\"https:\/\/www.randa.org\/en\/news\/2021\/05\/gbandi-golf-participation-report\"> <span style=\"font-weight: 400;\">R&amp;A<\/span><\/a><span style=\"font-weight: 400;\">, 2020 saw golf participation increase by 2.3 million in the UK and Ireland from 2019. While in the US a<\/span><a href=\"https:\/\/www.ngf.org\/golf-industry-research\/\"> <span style=\"font-weight: 400;\">National Golf Foundation (NGF) report<\/span><\/a><span style=\"font-weight: 400;\"> showed that 24.8 million people played golf in 2020, an increase of 500,000 from 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the success and opportunities created from the docuseries remain to be seen, sport that authentically ignites the passion of fans in this way will naturally grow the commercial value of any related rights, thus growing revenue to be reinvested into the sport, creating a virtuous cycle (<\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/approach\/our-big-idea\/\"><span style=\"font-weight: 400;\">the \u201cTFG Flywheel\u201d)<\/span><\/a><span style=\"font-weight: 400;\"> that delivers sustainable growth for the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to find out more about how your organisation can better connect with fans, please contact Dan Zelezinski.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more about our work in golf with the<\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/portfolio-item\/ryder-cupteam-europe-strategy\/\"> <span style=\"font-weight: 400;\">Ryder Cup<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/portfolio-item\/pga-tourdata-driven-editorial\/\"> <span style=\"font-weight: 400;\">PGA Tour<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/portfolio-item\/european-tourdata-analytics-partnership\/\"> <span style=\"font-weight: 400;\">European Tour<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":7710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[55,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T10:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T17:31:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-1030x687.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Omar C\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omar C\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\"},\"author\":{\"name\":\"Omar C\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4976ccd38af253f8acf4cf39a3519332\"},\"headline\":\"Teed up: PGA Tour building fan connection on Netflix\",\"datePublished\":\"2022-01-25T10:43:20+00:00\",\"dateModified\":\"2022-11-18T17:31:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\"},\"wordCount\":3527,\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"articleSection\":[\"Fan Connection\",\"Thought leadership\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\",\"name\":\"Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\"},\"datePublished\":\"2022-01-25T10:43:20+00:00\",\"dateModified\":\"2022-11-18T17:31:34+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"name\":\"Twenty First Group Limited\",\"description\":\"Shaping the future through predictive insights and strategy.\",\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\",\"name\":\"Twenty First Group Limited\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"contentUrl\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"width\":512,\"height\":512,\"caption\":\"Twenty First Group Limited\"},\"image\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/TwentyFirstGrp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4976ccd38af253f8acf4cf39a3519332\",\"name\":\"Omar C\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/","og_locale":"en_GB","og_type":"article","og_title":"Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited","og_url":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/","og_site_name":"Twenty First Group Limited","article_published_time":"2022-01-25T10:43:20+00:00","article_modified_time":"2022-11-18T17:31:34+00:00","og_image":[{"width":1030,"height":687,"url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/01\/GettyImages-913536364-1030x687.jpg","type":"image\/jpeg"}],"author":"Omar C","twitter_card":"summary_large_image","twitter_creator":"@TwentyFirstGrp","twitter_site":"@TwentyFirstGrp","twitter_misc":{"Written by":"Omar C","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/#article","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/"},"author":{"name":"Omar C","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4976ccd38af253f8acf4cf39a3519332"},"headline":"Teed up: PGA Tour building fan connection on Netflix","datePublished":"2022-01-25T10:43:20+00:00","dateModified":"2022-11-18T17:31:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/"},"wordCount":3527,"publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"articleSection":["Fan Connection","Thought leadership"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/","url":"https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/","name":"Teed up: PGA Tour building fan connection on Netflix - Twenty First Group Limited","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/#website"},"datePublished":"2022-01-25T10:43:20+00:00","dateModified":"2022-11-18T17:31:34+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twentyfirstgroup.com\/teed-up-pga-tour-building-fan-connection-on-netflix\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.twentyfirstgroup.com\/#website","url":"https:\/\/www.twentyfirstgroup.com\/","name":"Twenty First Group Limited","description":"Shaping the future through predictive insights and strategy.","publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.twentyfirstgroup.com\/#organization","name":"Twenty First Group Limited","url":"https:\/\/www.twentyfirstgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","contentUrl":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","width":512,"height":512,"caption":"Twenty First Group Limited"},"image":{"@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/TwentyFirstGrp"]},{"@type":"Person","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4976ccd38af253f8acf4cf39a3519332","name":"Omar C"}]}},"_links":{"self":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/6531"}],"collection":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/comments?post=6531"}],"version-history":[{"count":13,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/6531\/revisions"}],"predecessor-version":[{"id":6562,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/6531\/revisions\/6562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media\/7710"}],"wp:attachment":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media?parent=6531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/categories?post=6531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/tags?post=6531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}