{"id":6608,"date":"2022-03-10T14:18:05","date_gmt":"2022-03-10T14:18:05","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=6608"},"modified":"2022-06-21T15:29:30","modified_gmt":"2022-06-21T14:29:30","slug":"the-three-football-clubs-you-should-be-looking-to-buy-ft-business-of-football-summit-talk-part-one","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/the-three-football-clubs-you-should-be-looking-to-buy-ft-business-of-football-summit-talk-part-one\/","title":{"rendered":"The Three Football Clubs You Should be Looking to Buy: FT Business of Football Summit Talk &#8211; Part One"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The Three Football Clubs You Should be Looking to Buy: FT Business of Football Summit Talk &#8211; Part One<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Omar Chaudhuri<\/strong><\/h3>\n<hr \/>\n<h3>March 10, 2022<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-9  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6920 avia-img-lazy-loading-not-6920 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-scaled.jpg\" alt='' title='2016-07-10 23.34.10' height=\"1413\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-300x166.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-1030x568.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-768x424.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-1536x848.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-2048x1130.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-1500x828.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/03\/2016-07-10-23.34.10-705x389.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-11  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/the-three-football-clubs-you-should-be-looking-to-buy-ft-business-of-football-summit-talk-part-one\/&#038;t=The%20Three%20Football%20Clubs%20You%20Should%20be%20Looking%20to%20Buy%3A%20FT%20Business%20of%20Football%20Summit%20Talk%20%E2%80%93%20Part%20One' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=The%20Three%20Football%20Clubs%20You%20Should%20be%20Looking%20to%20Buy%3A%20FT%20Business%20of%20Football%20Summit%20Talk%20%E2%80%93%20Part%20One&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=6608' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=The%20Three%20Football%20Clubs%20You%20Should%20be%20Looking%20to%20Buy%3A%20FT%20Business%20of%20Football%20Summit%20Talk%20%E2%80%93%20Part%20One&#038;url=https:\/\/www.twentyfirstgroup.com\/the-three-football-clubs-you-should-be-looking-to-buy-ft-business-of-football-summit-talk-part-one\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">So you want to buy a football club? But with so many clubs out there, how do you know which clubs you should be looking at purchasing? What criteria makes a football club investment a smart investment?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twenty First Group\u2019s Chief Intelligence Officer Omar Chaudhuri recently gave a presentation at the <\/span><a href=\"https:\/\/businessoffootball.live.ft.com\/\"><span style=\"font-weight: 400;\">Financial Times Business of Football Summit<\/span><\/a><span style=\"font-weight: 400;\"> in London on investment in football and the three football clubs that as an investor you should be looking at buying today.\u00a0<\/span><\/p>\n<p><b>The importance of sporting performance in the investment process<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While there are many areas and criteria that need to be considered when evaluating and identifying a football club to invest in, sporting performance should be the biggest focus throughout the investment process. This is because on-field performance is the only lever to unlock the most important revenue stream for most clubs &#8211; media rights revenue &#8211; but also because the perception of performance can be significantly different from the reality, and therefore can drive poor investment decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the first part of the presentation to see a case study of how misunderstanding sporting performance can have expensive consequences:<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/686690178\/8804516c5b' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"FT Business of Football Summit  Lightning Talk Part 1\" src=\"https:\/\/player.vimeo.com\/video\/686690178?h=8804516c5b&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-23  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">We will be unveiling who the three clubs are in due course so please keep an eye out across our channels to find out who they are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to find out more about the football club investment process or want to explore investing in a club please get in touch with <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/contact\/get-in-touch\/\"><span style=\"font-weight: 400;\">Omar Chaudhuri or AJ Swoboda<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-26  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":6920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[54,52,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Three Football Clubs You Should be Looking to Buy: FT Business of Football Summit Talk - Part One - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"So you want to buy a football club? 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