{"id":6757,"date":"2022-06-07T11:14:49","date_gmt":"2022-06-07T10:14:49","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=6757"},"modified":"2022-08-01T14:08:56","modified_gmt":"2022-08-01T13:08:56","slug":"tfg-moves-into-cricket-as-part-of-ecb-performance-review","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/tfg-moves-into-cricket-as-part-of-ecb-performance-review\/","title":{"rendered":"Twenty First Group moves into cricket and becomes specialist consultants to the ECB\u2019s High Performance Review"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6762 avia-img-lazy-loading-not-6762 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2.png\" alt='' title='ECB x TFG 2' height=\"834\" width=\"1250\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2.png 1250w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2-300x200.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2-1030x687.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2-768x512.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/06\/ECB-x-TFG-2-705x470.png 705w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:17px; '  itemprop=\"text\" ><p><em>Published June 7th, 2022<\/em><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-4  el_after_av_textblock  el_before_av_heading '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Twenty First Group moves into cricket and becomes specialist consultants to the ECB\u2019s High Performance Review <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-6  el_after_av_heading  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">We are excited to announce that Twenty First Group will be working with the England and Wales Cricket Board (ECB) as part of their comprehensive High Performance Review into English Cricket, with the aim of helping the England Men\u2019s cricket team to be the number one side in the world across all formats. We are delighted and honoured to have been selected by the ECB to perform the role of specialist consultants as part of the review process resulting in strategic recommendations to help the England team achieve greater success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our work with the ECB highlights that senior stakeholders across sport now recognise the unique power and value of Twenty First Group\u2019s Intelligence Engine, which helps organisations identify drivers for sporting success, and ultimately unlock long-term commercial value. This appointment also demonstrates that Twenty First Group\u2019s intelligence is now being applied across multiple sports, beyond our traditional expertise in sports of football and golf. In the months ahead, we expect to make further announcements about our work in other sports too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on Twenty First Group\u2019s involvement with the project; Chief Intelligence Officer and Twenty First Group project lead Omar Chaudhuri said:\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWe look forward to supporting the ECB through this ambitious and important process. We are excited to be able to apply not only some of our cricket intelligence, but to also take lessons from experiences in other sports having worked extensively in elite football and golf. The rigour and quality of the High Performance Review process is something that organisations in all sports can look to as a source of best practice.\u201d<\/span><\/em><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-11  el_after_av_textblock  el_before_av_button '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-12  el_after_av_hr  avia-builder-el-last ' ><a href='https:\/\/www.twentyfirstgroup.com\/company-news\/'  class='avia-button  avia-color-dark   avia-icon_select-no avia-size-x-large avia-position-center '   ><span class='avia_iconbox_title' >BACK TO COMPANY NEWS<\/span><\/a><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":6762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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