{"id":7056,"date":"2022-07-05T12:16:00","date_gmt":"2022-07-05T11:16:00","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=7056"},"modified":"2022-07-06T15:04:40","modified_gmt":"2022-07-06T14:04:40","slug":"uefa-womens-euro-2022-tfgs-guide","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/uefa-womens-euro-2022-tfgs-guide\/","title":{"rendered":"UEFA Women&#8217;s Euro 2022: TFG&#8217;s Guide"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >UEFA Women\u2018s Euro 2022: TFG\u2019s Guide<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Sophie Tomlinson<\/strong><\/h3>\n<hr \/>\n<h3>July 5, 2022<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-9  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7076 avia-img-lazy-loading-not-7076 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-scaled.jpg\" alt='' title='Switzerland v England - Women&#039;s International Friendly' height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-300x200.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-1030x687.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-768x512.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-1536x1024.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-2048x1365.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-1500x1000.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/GettyImages-1241630312-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-11  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/uefa-womens-euro-2022-tfgs-guide\/&#038;t=UEFA%20Women%E2%80%99s%20Euro%202022%3A%20TFG%E2%80%99s%20Guide' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=UEFA%20Women%E2%80%99s%20Euro%202022%3A%20TFG%E2%80%99s%20Guide&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=7056' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=UEFA%20Women%E2%80%99s%20Euro%202022%3A%20TFG%E2%80%99s%20Guide&#038;url=https:\/\/www.twentyfirstgroup.com\/uefa-womens-euro-2022-tfgs-guide\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">A year later than originally planned UEFA Women\u2019s Euro 2022 is set to get underway in England this summer. As with all major tournaments there are smaller stories and narratives that are set to underpin and shape the tournament. Successfully identifying, explaining, and above all telling these stories is a useful way for rights holders and governing bodies to maximise and build fan connection with the competition. Data is a useful tool in identifying and explaining these narratives, and when used effectively can help to build a deeper connection between fans and the tournament story. Data can also help new fans better understand a tournament with teams and players that might be new to them, building longer lasting connections that grow the fanbase, which for rights holders, sponsors, and broadcasters is critical to growing and realising long-term commercial value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have used our models to analyse the data underpinning this year&#8217;s Women\u2019s Euros to identify the potential winners, the players to watch, the games not to miss, and much more.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>What\u2019s going to happen?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Last week, our projections had Spain as the pre-tournament favourites. However, after the results of the final few warmup games over the weekend and with the news that Alexia Putellas is now out for the tournament, Spain&#8217;s chances have dropped by 6 percentage points. Meaning our model now projects England are favourites for the tournament.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Home side England and Spain are the only countries to have a greater than 20% chance of winning. Germany have the best squad on paper but have been unable to show much form on the pitch over the past couple of years. Their sizeable 7-0 defeat of Switzerland last week led to our model improving their chances of winning slightly from 6% to 7%, although Switzerland are expected to be one of the weaker teams in the competition.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-23  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-25  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7082 avia-img-lazy-loading-not-7082 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06.png\" alt='' title='Pre-tournament- Putellas out_2022_07_06' height=\"1254\" width=\"1960\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06.png 1960w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-300x192.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-1030x659.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-768x491.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-1536x983.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-1500x960.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/Pre-tournament-Putellas-out_2022_07_06-705x451.png 705w\" sizes=\"(max-width: 1960px) 100vw, 1960px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-26  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-27  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-28  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p>By virtue of being the two favourites, we project that Spain vs England is the most likely combination of finalists at 14%. The next most likely combinations are England vs France (7%) and Spain vs Sweden (6%).<\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-31  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>What would\u2019ve happened if the tournament was held in 2021 as scheduled?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This tournament should have taken place last summer but was delayed till 2022 after the Summer Olympics and men\u2019s Euros were moved to 2021. The intervening year has boosted England, Austria and Sweden, while the Netherlands and France have suffered a slight downturn in form. Our model would\u2019ve given the Netherlands a 22% chance of reaching the final had the tournament been held last year: we now think their chances are down to 16%.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-34  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-35  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-37  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7071 avia-img-lazy-loading-not-7071 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-1030x659.png\" alt='' title='2021_tournament_2022_07_01' height=\"659\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-1030x659.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-300x192.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-768x491.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-1536x983.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-1500x960.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01-705x451.png 705w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/2021_tournament_2022_07_01.png 1960w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-38  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-39  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>Who are the players to watch?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Based on club appearances this season, our TFG combined best XI appearing at the tournament is:<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-42  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-43  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-44  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-45  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7084 avia-img-lazy-loading-not-7084 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/best_xi-1.png\" alt='' title='best_xi (1)' height=\"881\" width=\"922\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/best_xi-1.png 922w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/best_xi-1-300x287.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/best_xi-1-768x734.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/best_xi-1-705x674.png 705w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-46  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-47  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-48  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Elsewhere, Ada Hegerberg is back from long-term injury, having been the best outfield player in the world from 2017 to 2019 according to our club model. She chose not to play for Norway for almost 5 years in protest against a perceived lack of support for the women\u2019s team. Her recent return to the national team could be significant for Norway\u2019s chances of progressing &#8211; we rate their chances of making it to the knockouts as 4 percentage points higher with her in the side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The potential young star of the tournament is Marie-Antoinette Katoto, who plays as a striker for PSG and France. She\u2019s scored 24 goals in 29 games for France and 108 in 113 for PSG. Our model rates her as the best U23 at the tournament and the second best attacker in the world based on club form this season. Only Sam Kerr rates higher (rated 1050). Other young players to watch out for are Lauren Hemp (Manchester City and England, rated 930) and Lena Oberdorf (Wolfsburg and Germany, rated 965), the 2nd and 3rd ranked U23s in our model.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-50  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-51  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-52  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>Who\u2019s missing?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Spain have grown to become the best team in Europe over the past couple of years, matching the rise of their strongest domestic club, Barcelona. They will be without their all-time leading goalscorer at this tournament though, after Jennifer Hermoso was ruled out with a knee injury. She has been a key player for both club and country, scoring 70 goals in 68 games in her most recent spell at Barcelona as well as over a goal every other game for her national team. Her absence reduces Spain\u2019s chances of making the final by 2 percentage points. Spain have also suffered from another significant injury blow with Women&#8217;s Ballon d&#8217;Or holder Alexia Putellas being ruled out on the eve of the tournament through injury, Putellas&#8217;s injury and an underwhelming final warmup result has dented Spain&#8217;s chances of making the final by a further 7 percentage points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other notable absences include Germany\u2019s Dzsenifer Marozs\u00e1n (injury) and Amandine Henry: Henry recently starred for Lyon in the women\u2019s UCL final but was left out of the France squad despite still being one of the world\u2019s best midfielders according to our model.<\/span><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-54  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-55  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-56  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>What games should I watch?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The highest quality clash in the first round of fixtures is expected to be the Netherlands vs Sweden. The key player matchup will be Vivianne Miedema vs Magdalena Eriksson: the two have come up against each other frequently for their domestic clubs Arsenal and Chelsea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both teams are expected to qualify for the knockouts however, and so the game that looks to have the most jeopardy in the first round of fixtures is Germany vs Denmark. Germany are the favourites with an almost 50% chance of winning, but if they lose then their knockout chances will drop to 22% while Denmark\u2019s will jump to 84%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Group B also features tournament favourites Spain. The clash between Germany and Spain in the second round of fixtures is our pick of the group stage games and features the highest quality combination of teams. Both sides line up with strong midfields, and the game may hinge on whether Oberdorf, Magull and D\u00e4britz can limit the influence of women\u2019s Ballon d\u2019Or holder Alexia Putellas.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-58  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-59  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-60  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-61  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7073 avia-img-lazy-loading-not-7073 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01.png\" alt='' title='group_stage_2022_07_01' height=\"907\" width=\"1554\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01.png 1554w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-300x175.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-1030x601.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-768x448.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-1536x896.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-1500x875.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/07\/group_stage_2022_07_01-705x411.png 705w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-62  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-63  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-64  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><strong>What about England?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">England\u2019s toughest group stage opponents are likely to be Norway. This is the first major tournament without Steph Houghton since 2009 for the Lionesses, so if you want to see how their new centre-back pairing of Alex Greenwood (Manchester City) and Millie Bright (Chelsea) fares against the aforementioned Ada Hegerberg, then tune in on 11th July. Should England make it out of the group, they\u2019re likely to face an enticing clash against either Spain or Germany. England vs Germany is the most likely quarter-final combination with a 1 in 3 chance of happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll continue to highlight which are the most appealing fixtures and most enticing matchups ahead of each round of games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to find out more about our performance intelligence and fan connection services please <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/contact\/get-in-touch\/\"><span style=\"font-weight: 400;\">get in touch.<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-66  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":7076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[55,11,52,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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