{"id":7119,"date":"2022-08-01T14:06:35","date_gmt":"2022-08-01T13:06:35","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=7119"},"modified":"2022-08-01T14:58:45","modified_gmt":"2022-08-01T13:58:45","slug":"tfg-advances-fan-connection-capabilities-with-the-integration-of-real-time-in-live-broadcast-performance-insights","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/tfg-advances-fan-connection-capabilities-with-the-integration-of-real-time-in-live-broadcast-performance-insights\/","title":{"rendered":"Twenty First Group advances fan connection capabilities with the integration of real time performance insights in live broadcast"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7120 avia-img-lazy-loading-not-7120 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22.png\" alt='' title='image (22)' height=\"750\" width=\"1334\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22.png 1334w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22-300x169.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22-1030x579.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22-768x432.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/08\/image-22-705x396.png 705w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:17px; '  itemprop=\"text\" ><p><em>Published August 1st, 2022<\/em><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-4  el_after_av_textblock  el_before_av_heading '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Twenty First Group advances fan connection capabilities with the integration of real time performance insights in live broadcast<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-6  el_after_av_heading  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The proliferation of data in sport, and its use in facilitating new narratives has created a more sophisticated sports fan than ever before. Expectations continue to rise, fueled by rightsholder and broadcasters desire to engage and retain their core audience in addition to exciting the transient fan &#8211; giving them a <\/span><i><span style=\"font-weight: 400;\">reason to care <\/span><\/i><span style=\"font-weight: 400;\">and to stick around for the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge of better connecting with fans, facilitating deeper and longer lasting interest, driving strong broadcast viewership and unlocking incremental commercial value is perpetual. At Twenty First Group we partner with rightsholders and broadcasters to leverage our engineering and analytical capabilities to meet their audience and commercial objectives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TFG\u2019s <\/span><b><i>Intelligence Engine<\/i><\/b><span style=\"font-weight: 400;\"> houses proprietary IP and powerful simulation capability providing partners with the opportunity to exploit their investments made in data collection services by adding advanced insights and enhanced storytelling capability downstream in the value chain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were delighted to collaborate with long term client Sky Sports to launch the <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/twenty-first-group-deliver-golfs-yellow-line-moment-with-sky-sports-and-top-tracer\/\"><span style=\"font-weight: 400;\">Strike Meter<\/span><\/a><span style=\"font-weight: 400;\"> at The 150th Open Championship. The pursuit of simplifying and contextualising a tee shot with a 0-100 rating, belies the data science and engineering feat of ingesting launch monitor data on impact (think ball speed and launch angles), running it through TFG simulation models to predict the performance outcome and sending a single data point to the graphics solution for integration in the live broadcast. There is then the small matter of ensuring all of this takes place in less than 1.5 seconds, prior to the ball reaching its apex &#8211; ample time for the commentary team to build narrative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Augmenting live sports broadcasting with the integration of real time performance insights is integral to celebrating the brilliance of athletes, magnifying the jeopardy that makes sport the most compelling form of unscripted entertainment, and the basis for new inventory to commercialise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twenty First Group is proud to support the most innovative sports organisations, we are deeply committed to helping our clients get ahead and stay ahead.<\/span><\/p>\n<p><em>By Dan Zelezinski<\/em><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-11  el_after_av_textblock  el_before_av_button '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-12  el_after_av_hr  avia-builder-el-last ' ><a href='https:\/\/www.twentyfirstgroup.com\/company-news\/'  class='avia-button  avia-color-dark   avia-icon_select-no avia-size-x-large avia-position-center '   ><span class='avia_iconbox_title' >BACK TO COMPANY NEWS<\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":7120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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