{"id":7532,"date":"2022-11-02T14:12:43","date_gmt":"2022-11-02T14:12:43","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=7532"},"modified":"2022-11-02T14:40:00","modified_gmt":"2022-11-02T14:40:00","slug":"price-vs-value","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/price-vs-value\/","title":{"rendered":"Price vs Value: The importance of understanding the difference"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Price vs Value: The importance of understanding the difference <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Aurel Nazmiu<\/strong><\/h3>\n<hr \/>\n<h3>November 2, 2022<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-9  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7537 avia-img-lazy-loading-not-7537 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-scaled.jpg\" alt='' title='Leicester City Unveil New Signing N&#039;Golo Kante' height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-300x200.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-1030x687.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-768x512.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-1536x1024.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-2048x1365.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-1500x1000.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/GettyImages-482839194-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-10  el_after_av_image  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/price-vs-value\/&#038;t=Price%20vs%20Value%3A%20The%20importance%20of%20understanding%20the%20difference' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Price%20vs%20Value%3A%20The%20importance%20of%20understanding%20the%20difference&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=7532' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Price%20vs%20Value%3A%20The%20importance%20of%20understanding%20the%20difference&#038;url=https:\/\/www.twentyfirstgroup.com\/price-vs-value\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cPrice is what you pay; value is what you get\u201d is a famous quote from Warren Buffet that underpins his investment philosophy. It\u2019s also a principle that holds true in the sports landscape when it comes to making recruitment decisions. At Twenty First Group we\u2019re able to identify both the estimated \u201c<\/span><i><span style=\"font-weight: 400;\">price<\/span><\/i><span style=\"font-weight: 400;\">\u201d of a player given current market conditions as well as their underlying intrinsic \u201c<\/span><i><span style=\"font-weight: 400;\">value<\/span><\/i><span style=\"font-weight: 400;\">\u201d based solely on factors that are indicative of future performance. Understanding the difference between the two can increase the probability of making the right recruitment decisions.<\/span><\/p>\n<p><b>Price is dictated by the market, not player value<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The astronomical transfer figures paid this summer demonstrated the financial strength at the top of the football pyramid. In the previous transfer window Premier League sides spent over \u00a32bn, breaking their previous record from 2017\/18 (\u00a31.9bn). One of the main reasons Premier League teams are able to spend so much is a result of the league\u2019s broadcast deal, which is driven by the value of the product itself; the league is the highest-quality in the world according to our World Super League model, has had the most jeopardy of all major leagues through variety of winners, and has excelled on coverage and scheduling to connect with fans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The financial strength of a league is one of the important components the market considers when a player is sold, with clubs in some leagues forced to pay a premium. For instance, our models estimate that when Leeds signed Brenden Aaronson from RB Salzburg his likely price would be \u00a333m, compared to just \u00a322m if a Ligue 1 club were attempting to sign the American.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, there are also several \u201csuper clubs&#8221; that are treated independently from the big 5 leagues. These are sides that have spent over \u00a31bn in transfer fees over the last 10 years, such as PSG, Real Madrid, and Juventus, among others. When these clubs are involved in a transfer we tend to see an even greater premium in the market. If a \u201csuper club\u201d attempted to sign Aaronson this summer, we\u2019d estimate his price would\u2019ve been closer to \u00a348m. In the end, Aaronson sold for \u00a330m and our \u2018value model\u2019 (more on this below) had him at \u00a331m, so Leeds paid a fair price.<\/span><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-20  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-22  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7538 avia-img-lazy-loading-not-7538 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-scaled.jpg\" alt='' title='TFG - LinkedIn Graph Templates - 021122 -21' height=\"1629\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-300x191.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-1030x655.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-768x489.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-1536x977.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-2048x1303.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-1500x955.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/TFG-LinkedIn-Graph-Templates-021122-21-705x449.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">When it comes to price, there are several other factors considered important by the market, one of which is remaining contract length. Understanding how the market behaves around player contracts can help clubs make smarter decisions around when to sell. When Raphinia moved from Leeds to Barcelona this summer, he did so having two years left on his contract and our price model estimating his price to be \u00a333m. If he had another year on his contract, his estimated price would have been \u00a339m, and a further 2 years would have bumped his price to \u00a346m. However, if Leeds sold him next summer with only a year left, this would\u2019ve shaved around \u00a37m off his price tag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also no secret that another major driver of player pricing is age. For most players their price will increase through the early stages of their career before peaking and then falling again once they are past their peak. Buying players when they are younger comes with more risk, as their development is uncertain, but is offset by lower prices. However, players who are already performing at elite levels at a very young age &#8211; like Erling Haaland and Kylian Mbapp\u00e9 &#8211; will cost substantially more than players with similar performance at an older age, simply on the promise of this performance being sustained for longer. These players have the highest price tags in the world, according to our model.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-28  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-30  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7546 avia-img-lazy-loading-not-7546 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1.png\" alt='' title='top_u25_price (1)' height=\"1426\" width=\"1434\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1.png 1434w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-300x298.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-1030x1024.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-80x80.png 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-768x764.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-36x36.png 36w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-180x180.png 180w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_price-1-705x701.png 705w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-31  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-33  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Understanding objective player price points is critical for buyers and sellers. For selling clubs, identifying and understanding the different factors that contribute to the price points of your players can enable you to get the best possible price for a player given the circumstances at the time, or enable clubs to decide whether to hold onto them if they risk losing a player for below market rate. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">From a buying perspective, understanding what the market considers to be a fair price can help in negotiations, in providing an objective third-party view on what is the going rate for an individual player.\u00a0<\/span><\/p>\n<p><b>How can value be valued?<br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Our value model attempts to remove the market noise that dictates price. For example, understanding value means ignoring the fact that big 5 clubs pay more for players of the same quality, and instead considers factors that are predictive of future performance to understand what is \u2018fair\u2019 value in an efficient market. As an example let\u2019s look at RB Leipzig\u2019s Christopher Nkunku, who has recently been linked with a move away. While RB Leipzig consistently play in the Champions League, they are unable to compete financially with the \u201csuper club\u201d titans and as a result, given the Bundesliga tends to be a \u2018cheaper\u2019 market for players, we estimate Nkunku is <\/span><i><span style=\"font-weight: 400;\">priced<\/span><\/i><span style=\"font-weight: 400;\"> at \u00a352m by the market. However, he\u2019s contributed 74 goals since joining in 2019\/20, 33% of all Leipzig\u2019s league goals during that time. Considering this, our player performance model considers him as one of the top 10 attackers in the world, therefore we estimate his <\/span><i><span style=\"font-weight: 400;\">intrinsic value<\/span><\/i><span style=\"font-weight: 400;\"> to be \u00a364m, around \u00a312m more than his current market price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another player who is currently considered heavily undervalued by the market is PSV\u2019s 23-year-old Cody Gakpo. Broadcast revenue in the Eredivisie is less than 5% of the Premier League\u2019s, and so the selling position of PSV isn\u2019t as strong as clubs in other leagues. Whilst we estimate his market price to be \u00a326m, his intrinsic value is considered to be more than double at \u00a353m given his performance levels on the pitch. Although Manchester United were reportedly quoted a fee north of \u00a340m this summer, we\u2019d still estimate this to be below his intrinsic value and therefore a \u2018good value\u2019 deal, if it had gone ahead.\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-35  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-36  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-37  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-38  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7534 avia-img-lazy-loading-not-7534 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued.png\" alt='' title='top_u25_undervalued' height=\"1425\" width=\"1612\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued.png 1612w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-300x265.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-1030x911.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-768x679.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-1536x1358.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-1500x1326.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2022\/11\/top_u25_undervalued-705x623.png 705w\" sizes=\"(max-width: 1612px) 100vw, 1612px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-40  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-41  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As with price, understanding player value can be equally beneficial for clubs when it comes to player recruitment and identification. For buying clubs it can help identify players like Gakpo and Nkunku who are perhaps underpriced by the market considering the value they can add, meaning they could represent good value deals considering market price. While for selling clubs it can provide insight into how much a buying club could be prepared to pay considering the value of the player helping to aid in any transfer negotiations.\u00a0<\/span><\/p>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The transfer market is not perfectly efficient, which provides opportunities for smart clubs. With the use of data we\u2019re now able to quantify the distinction between price and value globally, and therefore how to improve your position in the market, whether you\u2019re buying or selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to find out more about how our models can help with transfers and our Performance Intelligence services, please get in touch with <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/contact\/get-in-touch\/\"><span style=\"font-weight: 400;\">Omar Chaudhuri<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-43  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":7537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[52,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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