{"id":7977,"date":"2023-03-03T11:58:05","date_gmt":"2023-03-03T11:58:05","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=7977"},"modified":"2023-03-14T13:35:06","modified_gmt":"2023-03-14T13:35:06","slug":"does-f1-have-a-competitiveness-problem","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/","title":{"rendered":"Does F1 Have a Competitiveness Problem?"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Does F1 Have a Competitiveness Problem?<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Sophie Tomlinson\u00a0<\/strong><\/h3>\n<hr \/>\n<h3>March 3, 2023<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-9  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7983 avia-img-lazy-loading-not-7983 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460.jpg\" alt='' title='F1 Grand Prix of Brazil' height=\"683\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460.jpg 1024w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460-300x200.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460-768x512.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460-705x470.jpg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-10  el_after_av_image  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/&#038;t=Does%20F1%20Have%20a%20Competitiveness%20Problem%3F' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Does%20F1%20Have%20a%20Competitiveness%20Problem%3F&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=7977' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Does%20F1%20Have%20a%20Competitiveness%20Problem%3F&#038;url=https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The 2023 Formula 1 season starts this weekend, with the sport looking to further capitalise on its surge in popularity since the launch of the Netflix documentary Drive to Survive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As new fans flooded in, F1 also benefited from one of the closest battles for the Drivers Championship in years in 2021, when Max Verstappen and Lewis Hamilton were neck-and-neck going into the final race of the season with the title controversially decided on the very last lap. However, last season didn\u2019t live up to the same height despite a set of new technical regulations designed to shake up the order of teams at the top. Instead of the closer, more competitive racing desired across the grid, there was one car that was way ahead of the pack, as Max Verstappen and Red Bull enjoyed one of the most dominant seasons in the sport over the past twenty years.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-20  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-22  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1-1030x535.png' class='avia_image'  ><img decoding=\"async\" width=\"1490\" height=\"774\" class='wp-image-7978 avia-img-lazy-loading-not-7978 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1.png\" alt='' title='most_dominant_seasons (1)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1.png 1490w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1-300x156.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1-1030x535.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1-768x399.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/most_dominant_seasons-1-705x366.png 705w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Unfortunately this is not a new problem for F1. Over the past ten seasons, there have only been two different winners of the Constructors\u2019 Championship: Red Bull and Mercedes. Compared to the highest revenue generating sports leagues in the world, there is a clear lack of competition at the top.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-28  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-30  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1-1030x616.png' class='avia_image'  ><img decoding=\"async\" width=\"1244\" height=\"744\" class='wp-image-7979 avia-img-lazy-loading-not-7979 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1.png\" alt='' title='number_different_teams_winning (1)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1.png 1244w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1-300x179.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1-1030x616.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1-768x459.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/number_different_teams_winning-1-705x422.png 705w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-31  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-33  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The question and concern for the sport is whether this lack of competition will drive fans away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help answer this question, we have used search data to identify which races were most popular with fans looking for highlights on YouTube. <\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-35  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-36  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-37  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-38  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited-1030x617.png' class='avia_image'  ><img decoding=\"async\" width=\"1490\" height=\"892\" class='wp-image-7980 avia-img-lazy-loading-not-7980 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited.png\" alt='' title='youtube_search_plot_edited'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited.png 1490w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited-300x180.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited-1030x617.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited-768x460.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/youtube_search_plot_edited-705x422.png 705w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-40  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-41  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The overall upward trend in searches for F1 is yet more evidence of the sport\u2019s growth. But searches for video highlights tailed off significantly as last season progressed, in stark contrast to the pattern of the 2021 season. Searches similarly dropped off rapidly in 2020 before Grosjean\u2019s dramatic crash in one of the final races of the season. Both these seasons were played out against the backdrop of some of the least competitive title battles of the last twenty years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After accounting for rising interest in the sport and the seasonality in search patterns, the top 15 searched races over the last five seasons were as shown below:<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-43  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-44  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-45  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-46  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1-1030x617.png' class='avia_image'  ><img decoding=\"async\" width=\"1490\" height=\"892\" class='wp-image-7992 avia-img-lazy-loading-not-7992 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1.png\" alt='' title='F1 4 (1) (1)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1.png 1490w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1-300x180.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1-1030x617.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1-768x460.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-4-1-1-705x422.png 705w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-47  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-48  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-49  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Five races involved big crashes, while of the remaining ten, three were at the end of the 2021 season when Hamilton and Verstappen were neck and neck for the Drivers Championship. The rest of the most searched for races tended to feature unexpected winners or podium finishers and close battles for the race win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This analysis suggests that fans are most interested in races with tight finishes, close racing and unexpected outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, what levers does F1 have available to build on its success and keep new fans engaged on race day? At Twenty First Group we break down the core drivers of sporting value for any rights holder into three pillars: quality, jeopardy, and connection. In keeping with this framework, Formula 1 can develop and grow their product in each of these areas.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-51  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-52  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-53  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-54  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-1030x1018.png' class='avia_image'  ><img decoding=\"async\" width=\"4118\" height=\"4069\" class='wp-image-7982 avia-img-lazy-loading-not-7982 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19.png\" alt='' title='Infogrpahic 2-19'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19.png 4118w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-300x296.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-1030x1018.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-80x80.png 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-768x759.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-1536x1518.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-2048x2024.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-36x36.png 36w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-1500x1482.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/Infogrpahic-2-19-705x697.png 705w\" sizes=\"(max-width: 4118px) 100vw, 4118px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-55  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-56  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">By developing their product in these areas F1 can help to ensure that the success and growth they have enjoyed over the past few seasons doesn\u2019t go to waste and is built upon by improving the competitiveness of the competition to further ignite the passion of fans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to explore these further in a series of follow up articles, starting with one on the choice of circuits on the calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to find out more about our Competition Intelligence services please get in touch with <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/contact\/get-in-touch\/\"><span style=\"font-weight: 400;\">Ben Marlow<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-59  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":7983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[53,55,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does F1 Have a Competitiveness Problem? - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does F1 Have a Competitiveness Problem? - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-03T11:58:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T13:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Watson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Watson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\"},\"author\":{\"name\":\"Adam Watson\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4147d3109b8463d5c10d1c799230e65f\"},\"headline\":\"Does F1 Have a Competitiveness Problem?\",\"datePublished\":\"2023-03-03T11:58:05+00:00\",\"dateModified\":\"2023-03-14T13:35:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\"},\"wordCount\":6527,\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"articleSection\":[\"Competition Intelligence\",\"Fan Connection\",\"Thought leadership\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\",\"name\":\"Does F1 Have a Competitiveness Problem? - Twenty First Group Limited\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\"},\"datePublished\":\"2023-03-03T11:58:05+00:00\",\"dateModified\":\"2023-03-14T13:35:06+00:00\",\"description\":\"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"name\":\"Twenty First Group Limited\",\"description\":\"Shaping the future through predictive insights and strategy.\",\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\",\"name\":\"Twenty First Group Limited\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"contentUrl\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"width\":512,\"height\":512,\"caption\":\"Twenty First Group Limited\"},\"image\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/TwentyFirstGrp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4147d3109b8463d5c10d1c799230e65f\",\"name\":\"Adam Watson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does F1 Have a Competitiveness Problem? - Twenty First Group Limited","description":"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/","og_locale":"en_GB","og_type":"article","og_title":"Does F1 Have a Competitiveness Problem? - Twenty First Group Limited","og_description":"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.","og_url":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/","og_site_name":"Twenty First Group Limited","article_published_time":"2023-03-03T11:58:05+00:00","article_modified_time":"2023-03-14T13:35:06+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-1441222460.jpg","type":"image\/jpeg"}],"author":"Adam Watson","twitter_card":"summary_large_image","twitter_creator":"@TwentyFirstGrp","twitter_site":"@TwentyFirstGrp","twitter_misc":{"Written by":"Adam Watson","Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/#article","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/"},"author":{"name":"Adam Watson","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4147d3109b8463d5c10d1c799230e65f"},"headline":"Does F1 Have a Competitiveness Problem?","datePublished":"2023-03-03T11:58:05+00:00","dateModified":"2023-03-14T13:35:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/"},"wordCount":6527,"publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"articleSection":["Competition Intelligence","Fan Connection","Thought leadership"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/","url":"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/","name":"Does F1 Have a Competitiveness Problem? - Twenty First Group Limited","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/#website"},"datePublished":"2023-03-03T11:58:05+00:00","dateModified":"2023-03-14T13:35:06+00:00","description":"In 2022 Max Verstappen and Red Bull enjoyed one of the most dominant F1 seasons over the past 20 years. So does F1 have a competitiveness problem.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.twentyfirstgroup.com\/#website","url":"https:\/\/www.twentyfirstgroup.com\/","name":"Twenty First Group Limited","description":"Shaping the future through predictive insights and strategy.","publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.twentyfirstgroup.com\/#organization","name":"Twenty First Group Limited","url":"https:\/\/www.twentyfirstgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","contentUrl":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","width":512,"height":512,"caption":"Twenty First Group Limited"},"image":{"@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/TwentyFirstGrp"]},{"@type":"Person","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4147d3109b8463d5c10d1c799230e65f","name":"Adam Watson"}]}},"_links":{"self":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/7977"}],"collection":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/comments?post=7977"}],"version-history":[{"count":12,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/7977\/revisions"}],"predecessor-version":[{"id":7996,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/7977\/revisions\/7996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media\/7983"}],"wp:attachment":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media?parent=7977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/categories?post=7977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/tags?post=7977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}