{"id":8000,"date":"2023-03-20T10:52:27","date_gmt":"2023-03-20T10:52:27","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=8000"},"modified":"2023-03-20T10:56:28","modified_gmt":"2023-03-20T10:56:28","slug":"how-f1-can-select-the-best-circuits-to-maximise-its-appeal","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/how-f1-can-select-the-best-circuits-to-maximise-its-appeal\/","title":{"rendered":"How F1 can select the best circuits to maximise its appeal"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  thought-leadership-heading '><div class ='av-subheading av-subheading_above  ' style='font-size:15px;'><p>Thought Leadership<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >How F1 can select the best circuits to maximise its appeal<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#80808a; '  itemprop=\"text\" ><h4><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">MIN READ<\/span><\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-author '   itemprop=\"text\" ><h3><strong>By Sophie Tomlinson\u00a0<\/strong><\/h3>\n<hr \/>\n<h3>March 20, 2023<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-9  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8007 avia-img-lazy-loading-not-8007 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-996096950.jpg\" alt='' title='Aerial View of the British Grand Prix, Silvertone' height=\"683\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-996096950.jpg 1024w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-996096950-300x200.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-996096950-768x512.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/GettyImages-996096950-705x470.jpg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-10  el_after_av_image  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-share '   itemprop=\"text\" ><h3>Thought Leadership<\/h3>\n<p>Inspired by what you&#8217;re reading? Why not subscribe for regular insights delivered straight to your inbox.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock ' ><a href='https:\/\/www.twentyfirstgroup.com\/contact\/news-signup\/'  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-left '   ><span class='avia_iconbox_title' >Subscribe<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><hr \/>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this story<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.twentyfirstgroup.com\/how-f1-can-select-the-best-circuits-to-maximise-its-appeal\/&#038;t=How%20F1%20can%20select%20the%20best%20circuits%20to%20maximise%20its%20appeal' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=How%20F1%20can%20select%20the%20best%20circuits%20to%20maximise%20its%20appeal&#038;url=https:\/\/www.twentyfirstgroup.com\/?p=8000' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=How%20F1%20can%20select%20the%20best%20circuits%20to%20maximise%20its%20appeal&#038;url=https:\/\/www.twentyfirstgroup.com\/how-f1-can-select-the-best-circuits-to-maximise-its-appeal\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In our <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/does-f1-have-a-competitiveness-problem\/\"><span style=\"font-weight: 400;\">previous article<\/span><\/a><span style=\"font-weight: 400;\"> on Formula 1, we referenced the different levers the sport can use to elevate its product. Most recent discussions on how the sport can encourage exciting and competitive racing have focussed on the regulation changes that kicked in at the start of last season, perhaps without the desired effect so far. In this article, we focus on another crucial lever for the sport: the choice of circuits on the calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve used data to look at which tracks produce the best racing, which tracks have the highest brand value, and which tracks currently missing from the calendar have a case to be there. Through promoting higher quality racing and increasing jeopardy on race days, Formula 1 can further elevate its sporting product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve evaluated circuits against both brand and sporting metrics:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Brand:<\/strong> which tracks have the biggest name recognition and following, have a long history with F1, and are associated with the largest potential audience.<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Exciting racing:<\/strong> which tracks are best for compelling racing, with lots of overtaking and changes in position on race day.<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Showcasing cars and drivers:<\/strong> circuits that showcase Formula 1\u2019s cars and drivers at their best through variety in track layout, lots of fast corners and high-speed straights.<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Unlikely outcomes:<\/strong> which tracks are most likely to lead to unexpected outcomes, with drivers lower down the season standings pulling off shock results.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-20  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-22  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-1030x675.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1679\" class='wp-image-8002 avia-img-lazy-loading-not-8002 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-scaled.jpg\" alt='' title='F1 Thought Leadership-01'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-300x197.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-1030x675.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-768x504.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-1536x1007.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-2048x1343.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-1500x984.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-01-705x462.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">According to our Intelligence Engine the top three circuits overall are Spa-Francorchamps (Belgium), Silverstone (UK) and the N\u00fcrburgring (Germany).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first two in our rankings are both historic tracks and have hosted over 100 Formula 1 races between them, so perhaps it is no surprise that these mainstays of the calendar score well across most categories. They rank particularly highly on our \u201cShowcasing cars and drivers\u201d metric. Notably, these tracks boast some of the fastest corners on the calendar and rank among the top five in terms of average speed. Spa, in particular, scored highest overall for the variety of challenges it presents to drivers, with Eau Rouge being one of the most iconic sections of track in motorsport.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The N\u00fcrburgring (Germany) completes our top three but despite having a long history with the sport, it last hosted a Formula 1 race in 2020. It is our highest rated circuit to not feature on the current calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, possibly the most iconic track in Formula 1 is missing from the top three: Monaco. Monaco has one of the highest brand values in our scoring but it falls down on our sporting measures. It is a notoriously challenging track and the tight streets of Monte Carlo combined with the increased size of Formula 1 cars have made overtaking very difficult. It is therefore our lowest-rated circuit for exciting racing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The track does have the capacity to deliver unlikely outcomes however, thanks to its high penalty for mistakes: once you\u2019ve made an error, you\u2019re unlikely to be able to regain your position or may even be out of the race entirely. In general, tracks with a higher dropout rate tend to be more likely to throw up unexpected results. A circuit\u2019s propensity for overtakes on the other hand is far less correlated with getting unlikely race winners or podium finishers.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-28  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><b>EXCITING RACING<\/b><\/h1>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-31  el_after_av_textblock  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-1030x676.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1681\" class='wp-image-8003 avia-img-lazy-loading-not-8003 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-scaled.jpg\" alt='' title='F1 Thought Leadership-02'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-300x197.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-1030x676.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-768x504.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-1536x1009.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-2048x1345.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-1500x985.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-02-705x463.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-33  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">This season\u2019s opening circuit, Bahrain, features at the top of the \u201cExciting racing\u201d index thanks to the relative ease of overtaking there: only Spa-Francorchamps features higher in our overtake propensity model. This helps to deliver exciting racing for fans, with the average number of times the podium positions change during races the highest in Bahrain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second and third place in this category go to the N\u00fcrburgring (Germany) and Shanghai (China).<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-36  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-37  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-38  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><b>SHOWCASING F1 CARS AND DRIVERS<\/b><\/h1>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-40  el_after_av_textblock  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-1030x679.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1687\" class='wp-image-8004 avia-img-lazy-loading-not-8004 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-scaled.jpg\" alt='' title='F1 Thought Leadership-03'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-300x198.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-1030x679.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-768x506.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-1536x1012.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-2048x1349.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-1500x988.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-03-705x465.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-41  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-42  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-43  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Spa-Francorchamps and Silverstone are 1st and 2rd in this category respectively with Suzuka (Japan) completing the top three. These circuits are all fast, feature high-speed corners and present a variety of challenges to drivers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another of Formula 1\u2019s most iconic circuits narrowly misses out on the top three in this category, but Monza still rates very highly overall (5th) thanks in part to its excellent score here. It has the highest average speed of any circuit.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-45  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-46  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-47  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><b>UNLIKELY RESULTS<\/b><\/h1>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-49  el_after_av_textblock  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-1030x674.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1676\" class='wp-image-8005 avia-img-lazy-loading-not-8005 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-scaled.jpg\" alt='' title='F1 Thought Leadership-04'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-300x196.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-1030x674.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-768x503.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-1536x1006.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-2048x1341.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-1500x982.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-04-705x462.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-50  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-51  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-52  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Our previous article showed that seasons with a relatively uncontested champion tend to turn fans away. The sport has often suffered from this excessive predictability: the top three finishers in the Drivers Championship win almost 90% of races on average based on data from the past 10 seasons. For this reason, one of the metrics we\u2019ve rated circuits on is how often races at that track delivered unexpected outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top of the rankings in this category was Circuit Gilles Villeneuve (Canada). Not unrelatedly, the final turn is named the \u201cWall of Champions\u201d for the frequency with which even the best drivers have crashed into it. As noted above, higher track difficulty is correlated with a greater chance of an unlikely winner or podium finisher. Second and third place for this metric went to Albert Park (Australia) and Monaco.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-54  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-55  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-56  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><b>BRAND<\/b><\/h1>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-58  el_after_av_textblock  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-1030x674.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1676\" class='wp-image-8006 avia-img-lazy-loading-not-8006 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-scaled.jpg\" alt='' title='F1 Thought Leadership-05'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-300x196.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-1030x674.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-768x503.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-1536x1006.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-2048x1341.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-1500x982.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-05-705x462.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-59  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-60  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-61  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Silverstone, Monza and Monaco are the tracks that rated highest on our brand metric, and are amongst the most iconic tracks in the sport. But which other tracks scored highly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Circuit of the Americas (COTA) ranks 4th overall thanks to the USA being the biggest potential growth market for Formula 1. Despite lower relative interest in the sport compared to its traditional European base, the US boasts a population larger than the combined total of the top ten countries with the highest relative interest in F1, so there remains significant untapped potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A second US race was added to the calendar last year alongside COTA: Miami is not included in our sporting rankings as we have minimal data on the circuit so far, but it would have come out ahead of COTA and just behind Monza had we included it in our brand rankings. Search interest in the race last year was very high and the Miami Grand Prix Instagram account has so far accumulated ~200k followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final track in the top five of the brand rankings was Mexico City. Mexico is one of the highest scoring countries outside of Europe for interest in Formula 1. The Aut\u00f3dromo Hermanos Rodr\u00edguez has the highest number of Instagram followers of any circuit currently on the calendar and the home fans generate a fantastic atmosphere while supporting Mexican driver Sergio Perez. The circuit scores very poorly across our sporting metrics however, leaving it close to the back of the grid in the overall rankings.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-63  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-64  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><b>Additions to the calendar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If Formula 1 wants to add more countries to the schedule to draw in extra fans, Germany, South Africa and Indonesia are the three countries currently absent from the calendar that come out highest in our ranking of potential fan markets. Two German circuits feature in the top ten of our rankings: the N\u00fcrburgring and the Hockenheimring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from these two, the other highly-rated circuit currently missing from the calendar is the Sepang Street Circuit in Malaysia, with the track scoring particularly highly on our \u201cExciting racing\u201d and \u201cUnlikely outcomes\u201d metrics.<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-67  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-68  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><b>Recommended changes for an Optimum Race Calendar <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Based on the above criteria these are the three circuits we\u2019d recommend adding back into the race calendar and the three lowest-scoring circuits we\u2019d recommend taking out to make space for them:<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-71  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-72  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-73  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='padding:10px 30px 10px 30px ; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-74  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-1030x738.jpg' class='avia_image'  ><img decoding=\"async\" width=\"2560\" height=\"1835\" class='wp-image-8008 avia-img-lazy-loading-not-8008 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-scaled.jpg\" alt='' title='F1 Thought Leadership'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-scaled.jpg 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-300x215.jpg 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-1030x738.jpg 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-768x551.jpg 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-1536x1101.jpg 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-2048x1468.jpg 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-1500x1075.jpg 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-260x185.jpg 260w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/03\/F1-Thought-Leadership-705x505.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-75  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-76  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-77  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock thought-leadership-main-content '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">By switching out the three lowest ranked circuits based on the criteria outlined in this article, Formula 1 could create more exciting racing across the whole season and improve the appeal of it\u2019s sporting product. With an increasingly packed schedule and a growing fanbase in new markets, there is more competition for spots on the F1 calendar than ever before. Selecting the right circuits gives F1 an additional means by which to grow its sporting and commercial product through promoting high quality racing, increasing jeopardy, and creating connection with new fans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about our Competition Intelligence services please get in touch with <\/span><a href=\"https:\/\/www.twentyfirstgroup.com\/contact\/get-in-touch\/\"><span style=\"font-weight: 400;\">Ben Marlow<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-79  el_after_av_three_fifth  el_before_av_codeblock  column-top-margin\" style='border-radius:0px; '><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":8007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[53,55,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How F1 can select the best circuits to maximise its appeal - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"Circuit selection is a crucial lever for F1 in maximising their sporting product. We have analysed available circuits based certain key criteria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/how-f1-can-select-the-best-circuits-to-maximise-its-appeal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How F1 can select the best circuits to maximise its appeal - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"Circuit selection is a crucial lever for F1 in maximising their sporting product. 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