{"id":8452,"date":"2023-05-24T11:59:41","date_gmt":"2023-05-24T10:59:41","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=8452"},"modified":"2023-09-05T09:46:00","modified_gmt":"2023-09-05T08:46:00","slug":"the-product-tfg-and-up","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/the-product-tfg-and-up\/","title":{"rendered":"The Product – A TFG x Unofficial Partner Podcast Series"},"content":{"rendered":"
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Published May 24, 2023<\/em><\/p>\n<\/div><\/section>
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The Product – A TFG x Unofficial Partner Podcast Series <\/h2>
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We are excited to announce that Twenty First Group has joined forces with the leading sports business podcast in the industry, Unofficial Partner, to explain through a 4-part podcast series why we believe that the quality of the sporting product is the ultimate driver of long-term value in sport.<\/span><\/p>\n

Over the course of the series we will be taking a deep-dive into what we think are the three essential pillars that underpin successful sporting products: Quality, Jeopardy and Connection. Whether you’re a Sporting Director or club owner trying to secure a competitive edge, a rights holder striving to differentiate your competition or a Sports Marketer trying to connect with a new audience, getting the product right is fundamental in understanding your path to shaping tomorrow, today. So this series is a must-listen for you!<\/span><\/p>\n

The series follows on from our recent launch of the TFG World Sports Rankings, which are an open and accessible resource for industry professionals, ranking sports products – sportspeople, teams, and competitions – according to their respective levels of Quality, Jeopardy and Connection. This enables industry leaders to begin to understand where their sports are today and how to re-shape their products in the future to embed long-term success.<\/span>
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\n<\/span>Episode 1 is out now and you listen to it via Unofficial Partner <\/span>here<\/span><\/a>.<\/span>
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\n<\/span>You can view the TFG World Sports Rankings <\/span>here<\/span><\/a>. <\/span>
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\n<\/span>Why Does the Product Matter?<\/b>
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\n<\/span>Sport is changing. After decades of soaring interest and revenues, growth is no longer a given. We believe that focusing on the strength of the sporting product is now the key to unlocking long-term commercial value.\u00a0<\/span><\/p>\n

At Twenty First Group we believe successful sporting products maximise three essential pillars:<\/span>
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