{"id":8565,"date":"2023-06-01T10:37:19","date_gmt":"2023-06-01T09:37:19","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=8565"},"modified":"2023-06-02T13:00:35","modified_gmt":"2023-06-02T12:00:35","slug":"issue-03-efl-fundamentals-deliver-return","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/","title":{"rendered":"Issue 03 – EFL Fundamentals Deliver Return"},"content":{"rendered":"
<\/div>\n

<\/div><\/div><\/div>
\n

EFL Fundamentals Deliver Return<\/h2>
<\/div><\/div><\/div>
\n

In recent days, many commentators have been asking how\u00a0the<\/span>\u00a0EFL was able to secure\u00a0the<\/span> 7th biggest media deal for any football league globally. One of\u00a0the<\/span>\u00a0key reasons is\u00a0the<\/span>\u00a0EFL\u2019s level of Jeopardy.<\/p>\n

Jeopardy results when high stakes meet uncertainty.\u00a0The<\/span>\u00a0EFL offers a route to\u00a0the<\/span>\u00a0Premier League’s riches (high stakes), while\u00a0The<\/span>\u00a0Championship is among Europe\u2019s most unpredictable competitions –\u00a0the<\/span>\u00a0correlation between spending and performance is 54%, compared to 80% in\u00a0the<\/span>\u00a0top flight (uncertainty).<\/p>\n

Jeopardy also explains\u00a0the<\/span>\u00a0high levels of \u2018Connection\u2019 represented by\u00a0the<\/span>\u00a0EFL – it\u2019s one of\u00a0the<\/span>\u00a0most well-attended leagues in Europe, often outperforming La Liga and Serie A despite being a second tier competition.<\/p>\n<\/div><\/section>
\n

<\/span><\/span><\/div>
\n

By Ben Marlow<\/b><\/span><\/a>
\n Chief Strategy officer<\/em><\/span><\/p>\n<\/div><\/section>
\n

<\/div><\/div><\/div><\/p><\/div>
<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

In recent days, many commentators have been asking how\u00a0the\u00a0EFL was able to secure\u00a0the\u00a07th biggest…<\/p>\n","protected":false},"author":17,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"\nIssue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T09:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T12:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/The-gauge-covers-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1233\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rielli Portegys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rielli Portegys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\"},\"author\":{\"name\":\"Rielli Portegys\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5\"},\"headline\":\"Issue 03 – EFL Fundamentals Deliver Return\",\"datePublished\":\"2023-06-01T09:37:19+00:00\",\"dateModified\":\"2023-06-02T12:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\"},\"wordCount\":879,\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"articleSection\":[\"The Gauge\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\",\"name\":\"Issue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\"},\"datePublished\":\"2023-06-01T09:37:19+00:00\",\"dateModified\":\"2023-06-02T12:00:35+00:00\",\"description\":\"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#website\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"name\":\"Twenty First Group Limited\",\"description\":\"Shaping the future through predictive insights and strategy.\",\"publisher\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#organization\",\"name\":\"Twenty First Group Limited\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"contentUrl\":\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png\",\"width\":512,\"height\":512,\"caption\":\"Twenty First Group Limited\"},\"image\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/TwentyFirstGrp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5\",\"name\":\"Rielli Portegys\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited","description":"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/","og_locale":"en_GB","og_type":"article","og_title":"Issue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited","og_description":"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.","og_url":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/","og_site_name":"Twenty First Group Limited","article_published_time":"2023-06-01T09:37:19+00:00","article_modified_time":"2023-06-02T12:00:35+00:00","og_image":[{"width":1233,"height":1000,"url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/The-gauge-covers-03.jpg","type":"image\/jpeg"}],"author":"Rielli Portegys","twitter_card":"summary_large_image","twitter_creator":"@TwentyFirstGrp","twitter_site":"@TwentyFirstGrp","twitter_misc":{"Written by":"Rielli Portegys","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/#article","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/"},"author":{"name":"Rielli Portegys","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5"},"headline":"Issue 03 – EFL Fundamentals Deliver Return","datePublished":"2023-06-01T09:37:19+00:00","dateModified":"2023-06-02T12:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/"},"wordCount":879,"publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"articleSection":["The Gauge"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/","url":"https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/","name":"Issue 03 - EFL Fundamentals Deliver Return - Twenty First Group Limited","isPartOf":{"@id":"https:\/\/www.twentyfirstgroup.com\/#website"},"datePublished":"2023-06-01T09:37:19+00:00","dateModified":"2023-06-02T12:00:35+00:00","description":"How\u00a0has the\u00a0EFL secured\u00a0the 7th biggest media deal for any football league globally? One of\u00a0the\u00a0key reasons is\u00a0the\u00a0EFL\u2019s level of Jeopardy.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twentyfirstgroup.com\/issue-03-efl-fundamentals-deliver-return\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.twentyfirstgroup.com\/#website","url":"https:\/\/www.twentyfirstgroup.com\/","name":"Twenty First Group Limited","description":"Shaping the future through predictive insights and strategy.","publisher":{"@id":"https:\/\/www.twentyfirstgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twentyfirstgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.twentyfirstgroup.com\/#organization","name":"Twenty First Group Limited","url":"https:\/\/www.twentyfirstgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","contentUrl":"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2025\/08\/cropped-TFG_Roundel_Small_CBlue_RGB-01.png","width":512,"height":512,"caption":"Twenty First Group Limited"},"image":{"@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/TwentyFirstGrp"]},{"@type":"Person","@id":"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5","name":"Rielli Portegys"}]}},"_links":{"self":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/8565"}],"collection":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/comments?post=8565"}],"version-history":[{"count":3,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/8565\/revisions"}],"predecessor-version":[{"id":8601,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/posts\/8565\/revisions\/8601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media\/8556"}],"wp:attachment":[{"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/media?parent=8565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/categories?post=8565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twentyfirstgroup.com\/wp-json\/wp\/v2\/tags?post=8565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}