{"id":8739,"date":"2023-07-25T12:05:30","date_gmt":"2023-07-25T11:05:30","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=8739"},"modified":"2023-07-25T12:05:30","modified_gmt":"2023-07-25T11:05:30","slug":"issue-13-messis-mls-impact","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-13-messis-mls-impact\/","title":{"rendered":"Issue 13 &#8211; Messi&#8217;s MLS Impact"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='background: #ffffff; padding:30px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible pop-up av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8511 avia-img-lazy-loading-not-8511 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png\" alt='' title='The Gauge header' height=\"558\" width=\"3882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png 3882w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-300x43.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1030x148.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-768x110.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1536x221.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-2048x294.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1500x216.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-705x101.png 705w\" sizes=\"(max-width: 3882px) 100vw, 3882px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; color:#0a0a0a;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  el_before_av_textblock  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Messi\u2019s MLS Impact<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#0a0a0a'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:20px; color:#0a0a0a; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">With Inter Miami\u2019s historical signings this week, it is important to consider how the new arrivals impact the long-term substance of MLS. In <\/span><a href=\"https:\/\/www.sportico.com\/leagues\/soccer\/2023\/messi-miami-move-reveals-mls-progress-problems-1234729733\/amp\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">Sportico<\/span><\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ve explored what these latest developments mean for the club and league as a whole. In summary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messi\u2019s signing flexes the power of a single-entity league structure. It ticks all the boxes for Miami, but does not help MLS address two key areas that may pose a problem around the time the Apple media deal ends.\u00a0<\/span><\/p>\n<p><b>Quality &#8211; <\/b><span style=\"font-weight: 400;\">Messi\u2019s arrival materially improves the quality of Miami, but minimally impacts the quality of the league.\u00a0<\/span><\/p>\n<p><b>Jeopardy &#8211; <\/b><span style=\"font-weight: 400;\">Miami\u2019s chances of reaching the MLS Cup Playoffs next season increase by 10x. But at the league level, overall sporting jeopardy is unchanged.<\/span><\/p>\n<p><b>Connection &#8211; <\/b><span style=\"font-weight: 400;\">Messi amplifies the connection both Miami and MLS have with fans. Unsurprisingly, this is already paying dividends across almost all commercial facets of both entities.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><a href=\"https:\/\/www.linkedin.com\/in\/aj-swoboda\/\"><span style=\"color: #356aeb;\"><b>By AJ Swoboda\u00a0<\/b><\/span><\/a><br \/>\n<span style=\"color: #356aeb;\"> <em>Managing Director<\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-circle    avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8554 avia-img-lazy-loading-not-8554 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/AJ_v2.jpg\" alt='' title='AJ_v2' height=\"119\" width=\"119\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/AJ_v2.jpg 119w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/AJ_v2-80x80.jpg 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/AJ_v2-36x36.jpg 36w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Inter Miami\u2019s historical signings, it is important to consider&#8230;<\/p>\n","protected":false},"author":16,"featured_media":8747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue 13 - Messi&#039;s MLS Impact - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"With Inter Miami\u2019s historical signings, it is important to consider how the new arrivals impact the long-term substance of MLS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/issue-13-messis-mls-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue 13 - Messi&#039;s MLS Impact - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"With Inter Miami\u2019s historical signings, it is important to consider how the new arrivals impact the long-term substance of MLS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/issue-13-messis-mls-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T11:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/07\/The-Gauge_Website-tiles-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1233\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Watson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Watson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-13-messis-mls-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-13-messis-mls-impact\/\"},\"author\":{\"name\":\"Adam Watson\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/4147d3109b8463d5c10d1c799230e65f\"},\"headline\":\"Issue 13 &#8211; 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