{"id":8972,"date":"2023-10-31T10:26:38","date_gmt":"2023-10-31T10:26:38","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=8972"},"modified":"2023-10-31T10:26:38","modified_gmt":"2023-10-31T10:26:38","slug":"issue-27-winter-is-coming","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-27-winter-is-coming\/","title":{"rendered":"Issue 27 &#8211; Winter is coming"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='background: #ffffff; padding:30px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible pop-up av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8511 avia-img-lazy-loading-not-8511 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png\" alt='' title='The Gauge header' height=\"558\" width=\"3882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png 3882w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-300x43.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1030x148.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-768x110.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1536x221.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-2048x294.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1500x216.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-705x101.png 705w\" sizes=\"(max-width: 3882px) 100vw, 3882px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; color:#0a0a0a;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  el_before_av_textblock  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Winter is coming<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#0a0a0a'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:20px; color:#0a0a0a; '  itemprop=\"text\" ><p dir=\"ltr\">\u201cWinter is coming on media rights for the next 3 to 4 years\u201d was the gloomy perspective of Steve Pagliuca at Leaders last week, with the value of Serie A\u2019s rights falling and Ligue 1\u2019s reserve price for rights not met by prospective bidders.<\/p>\n<p dir=\"ltr\">As sport grapples with a generational shift in audiences and competition in the attention economy, rightsholders must turn their attention to the Sporting Product &#8211; ensuring that they:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Inspire<\/strong>\u00a0fans through the quality of athletes and teams<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Excite<\/strong>\u00a0fans through high uncertainty and jeopardy in the competition<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Engage<\/strong>\u00a0fans in a way that makes them care<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">During the past 20 years sport has excelled in commercialising fandom, but this yield is plateauing. The new battleground is the core sporting product, where new value can be created.<\/p>\n<p dir=\"ltr\">Winter may be coming, but spring can bring green shoots for rightsholders brave enough to rethink and reinvent their Product.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><strong><span style=\"color: #1773eb;\">By<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/blakewooster\/\">Blake Wooster<\/a><\/strong><br \/>\n<span style=\"color: #136acf;\"><em>CEO\u00a0<\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-circle    avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-2689 avia-img-lazy-loading-not-2689 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/Blake.jpg\" alt='' title='Blake' height=\"119\" width=\"119\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/Blake.jpg 119w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/Blake-80x80.jpg 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2021\/02\/Blake-36x36.jpg 36w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWinter is coming on media rights for the next 3 to 4 years\u201d&#8230;<\/p>\n","protected":false},"author":17,"featured_media":8973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue 27 - Winter is coming - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"\u201cWinter is coming on media rights for the next 3 to 4 years\u201d was the gloomy perspective of Steve Pagliuca at Leaders last week, with the value of Serie A\u2019s rights falling and Ligue 1\u2019s reserve price for rights not met by prospective bidders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twentyfirstgroup.com\/issue-27-winter-is-coming\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue 27 - Winter is coming - Twenty First Group Limited\" \/>\n<meta property=\"og:description\" content=\"\u201cWinter is coming on media rights for the next 3 to 4 years\u201d was the gloomy perspective of Steve Pagliuca at Leaders last week, with the value of Serie A\u2019s rights falling and Ligue 1\u2019s reserve price for rights not met by prospective bidders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twentyfirstgroup.com\/issue-27-winter-is-coming\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty First Group Limited\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-31T10:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/10\/27.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1234\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rielli Portegys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TwentyFirstGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rielli Portegys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-27-winter-is-coming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twentyfirstgroup.com\/issue-27-winter-is-coming\/\"},\"author\":{\"name\":\"Rielli Portegys\",\"@id\":\"https:\/\/www.twentyfirstgroup.com\/#\/schema\/person\/cdcd230d603ac607d1f269936abb72d5\"},\"headline\":\"Issue 27 &#8211; 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