{"id":9210,"date":"2024-02-19T10:26:13","date_gmt":"2024-02-19T10:26:13","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=9210"},"modified":"2024-02-19T10:26:13","modified_gmt":"2024-02-19T10:26:13","slug":"issue-46-how-premier-league-clubs-can-generate-an-additional-20m-a-year","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-46-how-premier-league-clubs-can-generate-an-additional-20m-a-year\/","title":{"rendered":"Issue 46 &#8211; How Premier League Clubs can generate an additional \u00a320m a year"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='background: #ffffff; padding:30px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible pop-up av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8511 avia-img-lazy-loading-not-8511 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png\" alt='' title='The Gauge header' height=\"558\" width=\"3882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png 3882w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-300x43.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1030x148.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-768x110.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1536x221.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-2048x294.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1500x216.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-705x101.png 705w\" sizes=\"(max-width: 3882px) 100vw, 3882px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; color:#0a0a0a;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  el_before_av_textblock  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >How Premier League Clubs can generate an additional \u00a320m a year<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#0a0a0a'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:20px; color:#0a0a0a; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Ambitious football owners face constraints when trying to increase revenues and their <\/span><i><span style=\"font-weight: 400;\">yield <\/span><\/i><span style=\"font-weight: 400;\">on existing rights. Broadcast deals are centrally negotiated, sponsorship inventory is hard to differentiate, and matchday revenues are limited by infrastructure constraints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For EPL clubs, the solution should involve investing in performance. We estimate a 10% improvement in expected points delivers an 18% increase in average broadcast revenues alone <\/span><i><span style=\"font-weight: 400;\">(&gt;\u00a320m annually, factoring in changes to the probability of Europe or relegation).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Impacts vary by a club\u2019s starting position. The best mid-table teams see the greatest impact as they become contenders for lucrative European competitions and eliminate relegation risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further investment is warranted where expected broadcast revenue uplift exceeds the costs of a 10% performance improvement . Otherwise, investments must yield other rewards (e.g. future player sales).<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-5  el_after_av_textblock  el_before_av_hr  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-9211 avia-img-lazy-loading-not-9211 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2.png\" alt='' title='unnamed' height=\"3791\" width=\"3982\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2.png 3982w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-300x286.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-1030x981.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-768x731.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-1536x1462.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2048x1950.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-1500x1428.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-2-705x671.png 705w\" sizes=\"(max-width: 3982px) 100vw, 3982px\" \/><\/div><\/div><\/div><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-6  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"color: #356aeb;\"><b>By Jordan Heath<\/b><\/span><br \/>\n<span style=\"color: #356aeb;\"> <em>Consultant\u00a0<\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-circle    avia-builder-el-8  el_after_av_textblock  avia-builder-el-last  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-9212 avia-img-lazy-loading-not-9212 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-1-1.png\" alt='' title='unnamed (1)' height=\"119\" width=\"119\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-1-1.png 119w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-1-1-80x80.png 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/02\/unnamed-1-1-36x36.png 36w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambitious football owners face constraints when trying to&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue 46 - How Premier League Clubs can generate an additional \u00a320m a year - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"Ambitious football owners face constraints when trying to increase revenues and their yield on existing rights. 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