{"id":9224,"date":"2024-03-14T08:30:59","date_gmt":"2024-03-14T08:30:59","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=9224"},"modified":"2024-03-14T08:30:59","modified_gmt":"2024-03-14T08:30:59","slug":"issue-48-data-is-not-enough","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-48-data-is-not-enough\/","title":{"rendered":"Issue 48 – ‘Data’ is not enough…"},"content":{"rendered":"
<\/div>\n

<\/div><\/div><\/div>
\n

\u2018Data\u2019 is not enough…<\/h2>
<\/div><\/div><\/div>
\n

By now most people have seen the positive impact that being data-centric can have on sporting performance.\u00a0 In football, the tales of Brighton, Brentford, Liverpool and Manchester City have been told and retold; and proven out in league tables. These 4 teams have outperformed similar-spending clubs by an\u00a0average<\/em><\/strong>\u00a0of 13 points per season (2019-2023).<\/p>\n<\/div><\/section>
\n

<\/div><\/div><\/div>
\n

Data Source: Off the Pitch, estimated cost data for FY22 and FY23<\/em><\/span><\/p>\n

However, there is a risk of attributing their success to simply having more data than their competitors. The best organisations in this space convert data into insight. They demonstrate excellence across 5 core pillars, of which access to accurate, relevant Data is only one.<\/p>\n

The other 4 pillars organisations need to excel in are:<\/p>\n

    \n
  • People<\/strong>: having access to the right skills and experiences<\/li>\n
  • Process<\/strong>: using insight consistently during decision-making processes<\/li>\n
  • Technology<\/strong>: infrastructures which enable rapid access to insight org-wide<\/li>\n
  • IP<\/strong>: building IP which converts data into the insight needed<\/li>\n<\/ul>\n<\/div><\/section>
    \n
    <\/span><\/span><\/div>
    \n

    By Will Wright<\/b><\/strong><\/span>
    \nSenior Consultant<\/span><\/em><\/p>\n<\/div><\/section>
    \n

    <\/div><\/div><\/div><\/p><\/div>
    <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

    By now most people have seen the positive impact that being data-centric can…<\/p>\n","protected":false},"author":17,"featured_media":9227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"\nIssue 48 - 'Data' is not enough... - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"By now most people have seen the positive impact that being data-centric can have on sporting performance.\u00a0 In football, the tales of Brighton, Brentford, Liverpool and Manchester City have been told and retold; and proven out in league tables. 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