{"id":9504,"date":"2024-07-31T03:43:54","date_gmt":"2024-07-31T02:43:54","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=9504"},"modified":"2024-07-31T03:43:54","modified_gmt":"2024-07-31T02:43:54","slug":"issue-64-three-lessons-for-rights-holders-from-the-olympic-games","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-64-three-lessons-for-rights-holders-from-the-olympic-games\/","title":{"rendered":"Issue 64 &#8211; Three lessons for rights holders from the Olympic Games"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='background: #ffffff; padding:30px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible pop-up av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8511 avia-img-lazy-loading-not-8511 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png\" alt='' title='The Gauge header' height=\"558\" width=\"3882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png 3882w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-300x43.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1030x148.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-768x110.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1536x221.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-2048x294.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1500x216.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-705x101.png 705w\" sizes=\"(max-width: 3882px) 100vw, 3882px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; color:#0a0a0a;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  el_before_av_textblock  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Three lessons for rights holders from the Olympic Games<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#0a0a0a'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:20px; color:#0a0a0a; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">While many rights holders focus on growing inventory, splitting out men\u2019s and women\u2019s competitions, and trying to create appointment-to-view premium matches, there are three lessons they can take from the enduring success of the Olympic Games \u2018product\u2019:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>The value of scarcity: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the Summer Olympics occupy just 1% of the 1461 days in a four year period. Scarcity strengthens the stories behind the teams and athletes, and makes it unmissable for both athletes and fans.<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>The value of equality: <\/b><span style=\"font-weight: 400;\">there are no men\u2019s and women\u2019s medal tables &#8211; a gold is worth the same for both genders. <\/span><a href=\"https:\/\/www.nielsen.com\/insights\/2021\/the-inclusivity-of-the-olympic-games-is-key-to-widespread-fan-appeal\/\"><span style=\"font-weight: 400;\">This significantly broadens the appeal of the Games<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>The value of something, somewhere: <\/b>the simultaneous broadcast of dozens of events means that should any one event lack excitement the probability is that something somewhere else will offer excitement instead. This is also the principle of the hugely successful NFL RedZone.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"color: #3366ff; font-family: georgia, times, times new roman, serif;\"><strong>By <span class=\"c-message__sender c-message_kit__sender\" data-qa=\"message_sender\" data-stringify-type=\"replace\" data-stringify-text=\"Omar Chaudhuri\"><span id=\"primary-C04V4HJE7QT-1722239375.137939-sender\" class=\"offscreen\" aria-hidden=\"true\" data-qa=\"aria-labelledby-primary-C04V4HJE7QT-1722239375.137939-sender\">Omar Chaudhuri<\/span><\/span><\/strong><\/span><br \/>\n<em><span style=\"color: #3366ff; font-family: georgia, times, times new roman, serif;\">Chief Intelligence Officer<\/span><\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-circle    avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8522 avia-img-lazy-loading-not-8522 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/unnamed.png\" alt='' title='unnamed' height=\"100\" width=\"102\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/unnamed.png 102w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/unnamed-36x36.png 36w\" sizes=\"(max-width: 102px) 100vw, 102px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many rights holders focus on growing inventory&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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