{"id":9694,"date":"2024-10-01T09:55:20","date_gmt":"2024-10-01T08:55:20","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=9694"},"modified":"2024-10-01T09:57:31","modified_gmt":"2024-10-01T08:57:31","slug":"twenty-first-group-partners-with-football-association-of-wales-to-shape-the-future-of-the-cymru-premier","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/twenty-first-group-partners-with-football-association-of-wales-to-shape-the-future-of-the-cymru-premier\/","title":{"rendered":"Twenty First Group Partners with Football Association of Wales to Shape the Future of the Cymru Premier"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-9700 avia-img-lazy-loading-not-9700 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1.png\" alt='' title='FAW' height=\"1266\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1.png 2560w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-300x148.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-1030x509.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-768x380.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-1536x760.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-2048x1013.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-1500x742.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2024\/10\/FAW-1-705x349.png 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-3  el_after_av_image  el_before_av_hr  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Twenty First Group Partners with Football Association of Wales to Shape the Future of the Cymru Premier<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-4  el_after_av_heading  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-6  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Twenty First Group (TFG) is proud to announce its collaboration with the Football Association of Wales (FAW) to design an optimal league structure for the Cymru Premier. This engagement is part of the FAW\u2019s ambitious 2024-2030 strategy, which aims to elevate the league\u2019s profile both domestically and internationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of this project, TFG conducted an in-depth evaluation of possible league formats to ensure that the Cymru Premier maximises Quality, Jeopardy and Connection and is poised for growth, competitiveness, and long-term success from the 2026\/27 season onwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on the partnership, Jack Sharp FAW Head of Domestic Leagues, said:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe were delighted to work with what we believe is the best Competition Intelligence company in the world, who provided independent analysis throughout the project and helped us shape the future of our League.\u201d<\/span><\/i><\/p>\n<p><b>FAW&#8217;s Key Objectives Include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raising the profile of the Cymru Premier, including increased broadcast coverage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing average match attendances<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving the standard of football to help clubs consistently reach the UEFA Conference League group stages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a stronger competitive balance within the league<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing matchday, sponsorship, and broadcast revenues<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After thorough analysis, TFG recommended a new <\/span><b>16-team split season structure<\/b><span style=\"font-weight: 400;\"> for the Cymru Premier. This format includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A double round-robin where 16 teams compete<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A mid-season split into three groups: Championship Race, European Challenger, and Survival Zone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teams play additional games post-split, with a total of 33-35 league matches for the season<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A relegation play-off and expanded European qualification play-offs to conclude the league<\/span><\/li>\n<\/ul>\n<p><b>Why this Structure?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">This structure was designed to address FAW\u2019s core objectives, with a focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fan Connection:<\/b><span style=\"font-weight: 400;\"> By creating scarcity and delivering high-stakes matches throughout the season, fans are more likely to stay engaged from start to finish. The structure also increases geographical representation across Wales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality and Jeopardy:<\/b><span style=\"font-weight: 400;\"> The format helps maintain a high level of competition, offering top teams better preparation for European qualifiers while providing additional development opportunities for emerging talent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainable growth:<\/b><span style=\"font-weight: 400;\"> With enhanced competitive dynamics and increased opportunities for matchday, sponsorship, and broadcast revenue growth, the new structure ensures long-term sustainability for Cymru Premier.<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-9  el_after_av_textblock  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-10  el_after_av_hr  el_before_av_button '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-11  el_after_av_hr  avia-builder-el-last ' ><a href='https:\/\/www.twentyfirstgroup.com\/company-news\/'  class='avia-button  avia-color-dark   avia-icon_select-no avia-size-x-large avia-position-center '   ><span class='avia_iconbox_title' >BACK TO COMPANY NEWS<\/span><\/a><\/div><\/p><\/div>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":9696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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