{"id":9817,"date":"2024-11-27T22:56:17","date_gmt":"2024-11-27T22:56:17","guid":{"rendered":"https:\/\/www.twentyfirstgroup.com\/?p=9817"},"modified":"2025-06-17T06:08:06","modified_gmt":"2025-06-17T05:08:06","slug":"issue-72-badminton-reimagined-jeopardy-delivered","status":"publish","type":"post","link":"https:\/\/www.twentyfirstgroup.com\/issue-72-badminton-reimagined-jeopardy-delivered\/","title":{"rendered":"Issue 72 &#8211; Badminton Reimagined, Jeopardy Delivered"},"content":{"rendered":"<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div   avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  \" style='background: #ffffff; padding:30px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible pop-up av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8511 avia-img-lazy-loading-not-8511 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png\" alt='' title='The Gauge header' height=\"558\" width=\"3882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header.png 3882w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-300x43.png 300w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1030x148.png 1030w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-768x110.png 768w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1536x221.png 1536w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-2048x294.png 2048w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-1500x216.png 1500w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/05\/The-Gauge-header-705x101.png 705w\" sizes=\"(max-width: 3882px) 100vw, 3882px\" \/><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; color:#0a0a0a;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  el_before_av_textblock  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Badminton Reimagined, Jeopardy Delivered<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#0a0a0a'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:20px; color:#0a0a0a; '  itemprop=\"text\" ><p dir=\"ltr\"><a href=\"https:\/\/www.instagram.com\/bdmntn.xl\/?hl=en\">BDMNTN XL<\/a>\u00a0&#8211; a new badminton event for which TFG designed the format &amp; schedule &#8211; debuted this month in Jakarta. As well as involving\u00a0 the world\u2019s best players, including two-time Olympic Gold medallist and world #1 Viktor Axelsen (quality), and being staged in Badminton-mad Indonesia (connection),\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DB0ilbZuLot\/?hl=en\">BXL also delivered the excitement necessary<\/a>\u00a0for any sporting product to be successful (jeopardy).<\/p>\n<p dir=\"ltr\">The\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DAA-g_hSs_-\/?hl=en&amp;img_index=2\">format<\/a>\u00a0was designed to balance authenticity to appeal to existing fans with innovation to offer something new and exciting, and most ties and matches went down to the wire:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">96% of matches came down to the final game<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">51% of games went down to the last minute<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">40% of matches went to a tie break (\u2018Shuttle Showdown\u2019)<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">86% of matches mattered for the final result, meaning minimal \u2018dead rubbers\u2019<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">That\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DB54CkzOxUE\/?hl=en\">the winning moment was heartily celebrated by the players<\/a>\u00a0suggests the stakes were sufficiently high to matter too.\u00a0 More to come.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:20px; '  itemprop=\"text\" ><p><span style=\"font-family: georgia, times, times new roman, serif;\"><strong>By Ben Marlow<\/strong><\/span><br \/>\n<span style=\"color: #3366ff; font-family: georgia, times, times new roman, serif;\"><em>Chief Strategy\u00a0Officer<\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-circle    avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8566 avia-img-lazy-loading-not-8566 avia_image' src=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/Ben.M.jpg\" alt='' title='Ben.M' height=\"119\" width=\"119\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/Ben.M.jpg 119w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/Ben.M-80x80.jpg 80w, https:\/\/www.twentyfirstgroup.com\/wp-content\/uploads\/2023\/06\/Ben.M-36x36.jpg 36w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BDMNTN XL &#8211; a new badminton event for which TFG&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue 72 - Badminton Reimagined, Jeopardy Delivered - Twenty First Group Limited<\/title>\n<meta name=\"description\" content=\"BDMNTN XL - a new badminton event for which TFG designed the format &amp; schedule - debuted this month in Jakarta. 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